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1000 Stories
Key Visual, Video
1000 Stories was the first to reintroduce wine aged in bourbon barrels, but with rising competition they felt their existing brand storytelling no longer gave weight to their name nor highlighted their craftsmanship. Brand owner Fetzer Vineyards approached DAf to create a new brand video and key visual that added meaning and underscored the small batch technique.
DAf traveled to California to shoot the brand video on location in Mendocino County, creating a recognizably American, mid-century inspired literary look that harmonizes seamlessly with the world of bourbon. The tagline “Never the Same Story” was chosen to express the dynamism of the batch technique, while it and the use of the typwriter also communicate to consumers that 1000 Stories celebrates individual creativity.
A unique product needs an inspired story to communicate with the world.
Concha y Toro
SANTIAGO
Los Navegantes 1955 Santiago, Chile.
BARCELONA
Roger de Llúria 44 Barcelona, España.
