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Protos
Video
Spanish wine brand Protos came to DAf in need of a brand video for its 1927 wine; a wine that still bears the same label used for its first vintage in 1927. The challenge was to create a video that would highlight the significance of the wine’s historic packaging and solidify the brand’s core values.
We explored two of the brand’s core values: Protos’ vanguard spirit and the importance of origin. Protos has always demonstrated an unwavering belief in the terroir found in the Ribera del Duero and a visionary character, reflective of its founders’ pioneering nature. The video presents close-ups of the 1927 label – a label that was used to package a wine made by a group of local pioneers – accompanied by a very simple voiceover to tell this story.
History and vision are not opposing forces, rather they are two parts of the same story.
9 Lives
SANTIAGO
Los Navegantes 1955 Santiago, Chile.
BARCELONA
Roger de Llúria 44 Barcelona, España.
