Familia Torres Corporate Video

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Client Need

Miguel Torres Chile, part of Familia Torres wine group, is known for their connection with the Torres family and their strong focus on fair trade, sustainable practices and the recovery of forgotten native grape varieties. DAf was charged with creating a new corporate film that would reflect Miguel Torres Chile’s brand pillars and present their principal products.

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  • DAf's Response

    DAf created a road movie showing a day spent traveling among the client's vineyards across the country. We filmed Miguel Torres Maczassek and enologist Eduardo Jordán on-site over two days in the Curicó, Huerta Maule, Manso de Velasco, Empedrado and Cauquenes family vineyards. Miguel Torres Maczassek provided the voiceover and was accompanied by his wife and children. The result is a highly-personalized account of the Torres family’s life in the vineyards and their work to sustain Chilean winegrowing, take care of the country’s native varieties and value the growers who tend them.

    Takeway

    Even an international wine company with vineyards in multiple countries can have a strong connectino to local lands and people.

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