15 Years United
Casillero del Diablo
In 2010, Casillero del Diablo teamed up with the Manchester United Football Club as an official partner. Now, with 2025 marking 15 years of collaboration, the brand came to DAf for help with a campaign that would celebrate this milestone in style, discovering the legendary spirit, determination and passion for greatness that unites football and wine.
Forever Legenday
To illustrate the Casillero del Diablo’s and Manchester United’s evolution over the years, we decided to bring in some familiar faces from the past. Filming former MU player, Bryan Robson, we used deep-fake technique to de-age him in order to differentiate the story through a striking visual expression of the continuing evolution of the legendary club and brand.
Past and present connected through a single visual gesture
We also created visuals portraying shots of Manchester United players frozen in key moments of the club’s history positioned around the silhouette of a Casillero wine bottle and alongside the phrase “Forever Legendary”. The result is an image designed to dazzle through iconic contrast and emotional resonance.
Iconic moments brought together as a symbol of legacy
Fifteen years after its beginning, the partnership between Casillero del Diablo and Manchester United stands as a testament to shared values of ambition, character, and legacy. By connecting past and present through a bold visual approach and iconic moments, the campaign reinforces the enduring bond between both brands- one that continues to evolve while remaining true to what made it legendary in the first place.