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Casillero del Diablo
Video
DAf is no stranger to Devil’s Carnaval. This range of four incredible wines by Casillero del Diablo was created for those who see every day as a chance to celebrate, as we found out firsthand through some of our past projects. When the brand last approached us, we created a video expressing the wines' vivid and seductive qualities by leaning into the range's titular carnaval. We created a lush series of animations prominently featuring brightly-colored masks to both express the range's passionate identity and the celebrations contained within. This time, it was time to give a new face to said celebration. Casillero del Diablo approached DAf with a different idea in mind. They requested a new video with all the color and vibrancy of the first. Instead of bright animation, however, this time the carnaval would come with a live action twist.
For this video, we once again wanted to lean into the concept of "Carnaval" as a celebration, albeit in a more realistic manner. This led to the decision to portray various scenes of celebrations in their various forms; a loud and raucous party complete with a DJ, a bright, afternoon gathering patio, late night wine on a roof top, and friends chatting over drinks.
Using the last campaign as a springboard, our video incorporated the previously-designed masks which then transitioned to a montage of party scenes such as the ones mentioned above. The eye follows the journey of various Devil’s Carnaval wine through various settings and celebrations; each one with a color palette to match the designated wine.
Each clip is fast-paced with color schemes matching the featured wine and vibrant transitions reflecting the scene’s events. This use of vibrant colors and energetic sequences communicates the liveliness of a wine perfect for Gen Z.
Color and Vibrancy shines in both animation and live action.
Gruppo Italiani Vini
SANTIAGO
Los Navegantes 1955 Santiago, Chile.
BARCELONA
Roger de Llúria 44 Barcelona, España.
