Awakening a Global Organic Icon
Emiliana
Adobe sought a brand video to introduce its renewed identity to a global audience of digitally savvy wine consumers aged 25-40 years old. The objective was to discover a visual language capable of expressing organic quality through a symbol that is both cultural and celebratory: the rooster. Conceived as a guide rather than a mascot, the Adobe rooster leads viewers on a journey across diverse settings, awakening the world of organic wine with energy, confidence, and charm.
A new global identity unveiled
Inspired by the elegance of luxury beauty campaigns and vibrant cultural imagery, the narrative unfolds through a series of striking transitions between locations such as Paris, Egypt, and carnival scenes. The rooster becomes the connective thread, moving between worlds with effortless style while introducing each of the four SKUs: Cabernet Sauvignon, Carmenere, Rosé, and Chardonnay. This approach helps differentiate Adobe from traditional organic wine communication by replacing rustic cues with a sophisticated, global aesthetic.
Four wines, one narrative thread
Visually, the film centers on powerful low-angle hero shots of the bottle, emphasizing stature and presence. Dynamic backgrounds shift behind it, while the animated rooster - emerging from and returning to the label - drives transitions and reinforces brand recognition. The updated color palette ensures cohesion across scenes, creating a polished visual system that feels both contemporary and timeless.
Visual continuity through motion
The claim “Adobe. Awaken the Senses. Enjoy the world.” encapsulates this spirit, supported by multilingual adaptations to ensure resonance across markets. Through energetic pacing and refined styling, the narrative connects with consumers who value authenticity but expect a premium experience. The result is a cohesive expression built to dazzle consumers worldwide while reinforcing the rooster as an icon of renewal, celebration, and discovery.