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Ritmo
Brand Strategy, Naming for NPD, Brand Design, Packaging Design
For a new Borgota-style sparkling wine that would really catch the consumer’s eye, DAf´s client asked for something that expressed the spirit and festiveness for which Latin America is known to an audience of younger, new-to-sparkling consumers.
We not only created a bespoke bottle with a raised monogram seal for this new wine but also designed a label that speaks to a Latin American tradition with its movement, color and festive qualities. We worked with local needle-painting artist Javiera Ballacey, who used the exuberance of nature and botanical themes to express this vibrancy. We then topped off the bottle with foil caps in the palettes of each of Ritmo’s varieties to further seal the deal.
Approaching this packaging with a three-pronged design approach gave the client the biggest possible impact.
Odfjell
SANTIAGO
Los Navegantes 1955 Santiago, Chile.
BARCELONA
Roger de Llúria 44 Barcelona, España.
