A Sparkling New Global Website

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Client Need

Freixenet, a global leader in sparkling wines needed to harmonize its multiple country websites into a single global website to unify its presentation on the world stage under the tagline "Celebrate La Vida." They came to DAf for our experience in global brands and specialization in wine and spirits.

DAf's Response

DAf employed its multinational team to meet with stakeholders and hold a set of interactive strategic workshops online and in-person in Spain to build an architecture that would cover all the needs of their 22 markets, keeping in mind specific market needs such as e-commerce, different products available and dynamic content. We then programmed the site with sparkling clean graphics utilizing the X in Freixenet and the rolling bottle as visual anchors.

Takeway

By listening to the client and employing global thinking, DAf was able to pull together many different markets’ wish lists into a one-stop website to suit the global clients’ need in the form of a website that is as sparkling and stylish as the wine itself.

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