Client |
Viña Concha y Toro |
Capabilities |
Brand Video |
Given the need to creatively personify our consumers, DAf created two characters that represent the brand’s aspirational target, and therefore Diablo’s shift from the conceptual to the tangible. They are empowered, seductive and confident, with a touch of charming maleficence that is set to intrigue. The global campaign claim “A Pact with the Extraordinary“ remained consistent, adapted to “Wicked Never Tasted so Good“ for the UK market given insights regarding this target’s perception of the Diablo’s flavor.
Adding to the appeal of the concept, the faces of the protagonists are never seen. They could be anyone, and the consumer is invited into the group. The only face we see in the final video and photography is Diablo’s. Only one question remains implicit: Will you follow?