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Accolade Wines
Packaging Design
Australian brand Accolade Wines needed a new label to replace the one on their range of Mezzomondo wines, an easy-to-drink Italian wine popular in Canada.
We delved into the concept of the center of the earth, as indicated by the brand's name, and settled on a nautical theme with a gradient blue to black background reminiscent of the night sky and with a design inspired by the armillary sphere, an ancient nautical navigation instrument. In addition, we made the information easier to read while respecting the Canadian government requirement that labels be English-French bilingual.
Using an established name as a jumping off point provides rich fodder for investigation, harkening back to tradition while giving this wine a modern look.
LeVecke
SANTIAGO
Los Navegantes 1955 Santiago, Chile.
BARCELONA
Roger de Llúria 44 Barcelona, España.
