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Ö-61 Wines
Video, Key Visual, Photography
For Ö-61 the client came to DAf to develop everything other than the name of this wine, named for a mummy said to have the first known tattoos. It had to be bold and loud to attract free-thinking millennials.
We developed a big idea and concept around a tattooing space with a masculine, warehouse vibe with exposed beams and raw energy, appealing to consumers who aspire to break the mold and express themselves, including through body art.
Disruptive concepts pair well with high production values.
Constellation Brands
SANTIAGO
Los Navegantes 1955 Santiago, Chile.
BARCELONA
Roger de Llúria 44 Barcelona, España.
