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9 Lives
Video
This immersive Chilean wine brand wanted to invite their Gen Z consumers to feel a part of the personality of each wine, speaking to elements of each of us that can be experienced through each wine.
We constructed worlds for each of the 8 wines, creating environments to inspire consumers based on the wines. These range from intense music to a charged passionate scene with billowing curtains, an icy, celestial setting and so on. Each world is communicated through a brand video that DAf produced with the tagline “Explore New Sensations.”
When working with a highly conceptual brand, you still need to ground the storytelling in tangible human sensations like movement, color palette, textures, body language and facial expressions.
Constellation Brands
SANTIAGO
Los Navegantes 1955 Santiago, Chile.
BARCELONA
Roger de Llúria 44 Barcelona, España.
