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Toro de Piedra
Video, Key Visual
This Chilean wine brand asked DAf to update brand communication for their well-established, high performing Piedra de Toro line of wines as the pandemic eased. They sought to reiterate their quality and reinforce customer loyalty.
Focusing on elements already in existence such as the wine’s name and the winery icon, we arrived at the tagline “Written in Stone” to highlight both. The brand video capitalizes on the durability of piedra (stone), focusing on tenacity, excellence and tradition. The key visuals include this stone imagery, with the wines encrusted in rock.
Inspiration can be found within the brand’s own identity or name.
Protos
SANTIAGO
Los Navegantes 1955 Santiago, Chile.
BARCELONA
Roger de Llúria 44 Barcelona, España.
