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Concha y Toro
Video, Key Visual
Concha y Toro wanted to position its Sauvignon Blancs in the US market, where Chilean Sauvignon Blanc has great potential to become more top of mind.
We focused on both the splashiness and refreshing nature of the wine as well as the elements of Chile’s natural environment. In a brand video, key visuals and social media capsules we highlighted the liquid itself, as well as the nature of the wine’s origins including the sun breaking through morning mist, wind raking through the snow, spraying waves of Chile’s cool Pacific waters and the towering Andes together with the phrase, “Proudly Wild, Exquisitely Fresh.”
Harness the wildness of nature to put a product in consumers’ hearts and minds.
Eristoff
SANTIAGO
Los Navegantes 1955 Santiago, Chile.
BARCELONA
Roger de Llúria 44 Barcelona, España.
