Argentina – Uxmal

Destiny Brought us Together

Challenge

Argentina’s Bodegas Esmeralda came to DAf with a challenge: To create a lifestyle campaign for their brand Uxmal, including brand video and photography, to be filmed in a multicultural location that would subtly evoke wanderlust alongside old Buenos Aires.
Client
Bodegas Esmeralda
Capabilities
Video

Photography
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Solution

Working with the claim “Destiny brought us together.”, DAf traveled to Barcelona to capture the story of two travelers to the city, whose separate lives were brought together by a chance encounter. The film was edited using a split panel effect, in which we see each individual story developing, until the point at which the characters meet.

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Brand Video

Filmed on location in the neighborhood of El Born and accompanied by original music composed for the campaign, Barcelona’s ultra-recognizable city streets and terraces are the main stars of the brand video, filmed at a time of year when the light and colors of this iconic destination mesmerize.

Photography

A wide range of photographic assets were also created during filming, to be used by the brand principally on social media.
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Behind The Scenes

One of the world’s most iconic cities, Barcelona is the perfect backdrop for the story of a chance encounter.

This was an exciting chance for our offices in Santiago and Barcelona to unite on a common project and collaborate in campaign creation.
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Destiny brought us together.

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