Web Design and Development

Chile – Viña Leyda

Web Design and Development

Challenge

Viña Leyda is a pioneer in the Leyda Valley, having established the first vineyards in this region in 1998. Since then, Leyda has garnered a reputation as a specialist in cool coastal climate wines and as the most awarded coastal winery in the country with a brand essence intrinsically linked to the coast. However, their online communications, while authentic and educational, didn’t reflect the brand’s core attributes. DAf was charged with designing and developing Leyda’s new website, leaving consumers in no doubt as to their cool coastal credentials.
Client
VSPT Wine Group
Capabilities
Web Development

Photography
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Solution

Studying the brand, DAf saw that Leyda’s search for a place to call their own was essential to their identity. Having found it in the Leyda Valley, the brand developed a specialty and confidence that many—brands and individuals alike—aspire to. From here the concept “Cool Coastal” was identified, as a way for Leyda to position itself as both expert and inspiration to a target with an interest in discovering wines with a particular philosophy and quality.

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DESIGN

We developed an ocean-inspired color palette of blue, green and gray with primary and secondary typography to optimize both premiumness and online readability.
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WEBSITE

We designed and developed Leyda’s new website, highlighting their key credentials and differentiators: as pioneers in Leyda Valley and Chile’s most awarded coastal winery. A clean design supports readability and user navigation and allows Leyda’s color palette and the beauty of its coastal home to shine through.
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Key Visual

PHOTOGRAPHY

To strengthen Leyda’s cool coastal credentials, an inspirational, evocative style of photography was identified to transport consumers straight to the ocean and feel its temperature, texture and sensations.
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We found our place.

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September 29, 2020

THE BEAUTY OF COMPOSITION

Chile – Don Melchor

THE BEAUTY OF COMPOSITION

Challenge

Don Melchor is Viña Concha y Toro’s icon wine, named after Melchor Concha y Toro, the founding father of the winery, who in 1883 brought vines from Bordeaux to plant in the Maipo Valley. In 2019, the year of the release of the 30th vintage of Don Melchor, the wine officially moved away from the endorsement of the Concha y Toro brand to launch as Viña Don Melchor. Viña Don Melchor required a new concept—expressed through a key visual, brand video and edits for social media—to communicate “One Story. One Terroir. One Wine”, the message behind this unique vineyard from which Chile’s first icon wine is grown.

Client
Viña Concha y Toro
Capabilities
VIDEO

KEY VISUAL

WEBSITE

SOCIAL MEDIA GUIDELINES

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Solution

Working with the client, the claim “The Beauty of Composition” was chosen as a way to interpret the composition of of Don Melchor: A wine created from the blend of the seven distinct parcels that make up its Puente Alto vineyard, along with the combination of its three brand pillars: Story, Terroir and Wine.

BRAND VIDEO

Filming both in-studio and on-location at the vineyard and colonial house originally belonging to the Concha y Toro family, DAf created a video that deconstructed and presented these components, to later arrive at the composition final representing Don Melchor’s “One Story. One Terroir. One Wine.”
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Key Visual

Taking the form of a still life, the key visual presents a selection of elements that, once composed, reflect Don Melchor’s family, natural and enological history. These include original manuscripts and books belonging to the Concha y Toro family, flora typical of the natural canals near the vineyard, a pomegranate (an important tasting note of the final blend), and pruning shears used by Enrique Tirado, Don Melchor’s own winemaker, alongside the wine itself, the result of them all.
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WEBSITE

A new website design was developed to communicate the messaging of “One Story. One Terroir. One Wine”, and strengthen the visual codes that give weight to the claim The Beauty of Composition.
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SOCIAL MEDIA GUIDELINES

DAf created a brandbook to align the campaign’s digital brand communications; outlining color, typography, brand elements, photography and video, and layouts for end-use on social media.
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MAKING OF

Enrique Tirado, Don Melchor’s acclaimed winemaker, explains the philosophy behind the concept “The Beauty of Composition.”

The Beauty of Composition.

September 24, 2020

Carefully Crafted Wines

Chile – Terrunyo

Carefully Crafted Wines

Challenge

Terrunyo is a brand from Viña Concha y Toro with a focus on crafting wines from specific new world terroirs in Chile and Argentina. With new labels showcasing a clean design, use of illustration and letterpress inspired typography, DAf was called to create a brand video and key visual for use in Terrunyo’s distinct global markets.
Client
Viña Concha y Toro
Capabilities
Video

Key Visual

Voice Over
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Solution

Drawing directly from the visual codes of the new label and the considered, methodical work they suggest, the territory of the artisan’s workshop was selected for Terrunyo. In the brand video, this space is brought to life through the character of a vintner who we follow throughout the video and who introduces the viewer to the rhythm of their daily work, and essentially, to the philosophy of the brand itself.

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Video

DAf filmed onsite in the vineyards and installations at Pirque, among Viña Concha y Toro’s main estates, using one of the team’s real-life estate managers, who, through his role at the company, is intimately familiar with the life imagined for the video’s protagonist.
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Voice Over

The voice over speaks of the simplicity behind Terrunyo’s winemaking, in which nothing more and nothing less than the essential is used to create the final product.

This is the world I enter every day
a place where hands, head, and heart
work on the search for honest wines.
A moment of clarity, a state of flow.
The thirst to explore new origins,
understand each terrain,
and take home at the end of the day,
the satisfaction of a job well done.
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Key Visual

In the key visual a pared-back series of objects are shown to showcase only the elements that are intimately connected to the work of our vintner, both in the vineyard and in the workshop space. The design—by means of bottle choice and an adaptation to the text upon the label—is easily adaptable to new regions as Terrunyo’s portfolio increases.
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Carefully crafted wines.

September 29, 2020

Don Melchor – Experience

Chile – Don Melchor

Experience

Challenge

DAf was honoured to be involved in the creation of the Don Melchor Experience: a captivating, sensorial wine-tasting installation from Chile’s first Icon wine producers.

The challenge for DAf was clear: to conceptualize and produce cohesive yet artistic content to bring to life the exacting work of long-standing winemaker Enrique Tirado and highlight just what goes into making the ultra premium, multi award-winning Don Melchor wines.
Client
Viña Concha y Toro
Capabilities
Video
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Solution

DAf’s creative and production teams devised an artistic solution that would elegantly profile the natural surroundings and core elements vital to the production of premium wine – while hinting at the winemaker’s thought process when crafting his blends.

The solution was an experience that would visually awaken the senses of those visiting the Don Melchor Experience and perfectly complement the physical wine-tasting experience given by Enrique Tirado himself.

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Experience Design

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Result

The dual screen video formats, showing different perspectives of the same scene, and bespoke lighting transitions – also directed by DAf – contribute to an intimate atmosphere within the Experience room.

The result effortlessly connects wine enthusiasts with the wine-maker’s philosophy and provides a truly unforgettable experience.

AROMATIC PROFILES

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A captivating wine-tasting installation.

Backstage

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November 6, 2020

Unfold the fan

Chile – Mandarin Oriental

Unfold the Fan

Challenge

Mandarin Oriental Hotel Group, owner and operator of international luxury hotels, resorts and residences, is one of the world’s most celebrated names in the hotel industry. With a multitude of international properties to their name, Mandarin Oriental chose Santiago as the site of their expansión in the Latin American region, and as the 33rd destination in their portfolio.

A highly-consolidated brand with a considered approach to entry in new markets, Mandarin Oriental sought a local agency to create the PR campaign behind their launch in Santiago.

Mandarin Oriental recognized DAf’s expertise with luxury codes and approached the agency to pitch. Successful, we were charged with an exciting project: To develop the PR campaign behind the launch of the new Mandarin Oriental, Santiago.
Client
Mandarin Oriental
Capabilities
Brand Strategy

PR Strategy

Packaging Design
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Solution

DAf’s experience in the wine and spirits industry means the agency is very comfortable handling luxury codes. For the launch of Mandarin Oriental, Santiago, our approach was to combine traditional PR tools with the same creativity backed in strategy for which we are known. In this way, as with all our work, we first developed a creative concept to inform each touchpoint; a process a classic PR agency might not necessarily pass through.

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Creative Concept

Through conversations with Mandarin Oriental, Santiago executives, DAf uncovered key insights relating to the Group’s founding Asian heritage and philosophy of service. Based on these and the overarching pillar of the fan motif which is present at each destination, we proposed the concept “Unfold the fan” to allude to the world of possibilities and details waiting for consumers to experience, create an attitude behind the hotel and serve as a clear call to action to guests and clients.
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PR Strategy

The building selected by Mandarin Oriental Hotel Group as the site of their new Santiago hotel was an architectural icon, extremely well-recognized for its previous role in the hospitality industry. This history meant that the launch of Mandarin Oriental, Santiago would always, in some sense, refer back to this building in the mind of the public.

For this reason, DAf proposed that communications make this situation transparent, talking of the past and current steps taken to transform this icon into a luxury hotel and equip it with the facilities and details befitting of the Mandarin Oriental brand.
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Events

To support this strategy, DAf’s producers and designers collaborated on the creation of a series of events, inviting journalists and influencers to the hotel in order to introduce them to the concept, reveal finished renovations and explain what was to come.

Exclusive iterations of MO Sessions (Mandarin Oriental, Santiago’s pre-weekend after office experience) profiling a selection of national and international gin brands, alongside sparkling wine, canapés and beats) were organized for lifestyle and beauty influencers and socialites to attend. In parallel, a Press Event and private tour of the hotel was held for journalists specializing in business, hospitality, food and wine. We also produced the official Ribbon-Cutting event, attended by the greater Mandarin Oriental Hotel Group community and other selected invitees.
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Branding

Though in operation for several months, MO Sessions required a new look and feel in keeping with the hotel’s official launch as Mandarin Oriental, Santiago. Inspired by the hotel’s Asian heritage and original fan motif, DAf’s designers created a new logo and typography featuring the initials “MO” and alluding to the act of folding.
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PACKAGING DESIGN

During the process, the opportunity to develop a below-the-line project arose; something additional and unexpected to offer guests and invite others to visit the hotel. Already in the process of creating a house wine, DAf proposed that this wine become something more strategic: A brand. From there MO—the Group’s first signature wine— was born, created in partnership with the enological team at esteemed winery Lapostolle.

The design alludes to an origami folding pattern, referencing the Group’s oriental heritage and representing the creative concept “Unfold the fan.”
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Unfold the Fan.

September 29, 2020

The Experts’ Choice

Chile – Viña Errázuriz

The Experts’ Choice

Challenge

Viña Errázuriz is a winery specialized in Chile’s Aconcagua Valley, having pioneered winemaking in the region upon their founding in 1870 by family ancestor Maximiano Errázuriz. To celebrate their 150th anniversary, Viña Errázuriz released a limited edition of their icon wine Don Maximiano Founder’s Reserve and portfolio favorite MAX.

The brand approached DAf to communicate the milestone of their anniversary and reinforce their credentials as a winery recognized internationally by experts for the quality of their portfolio.
Client
Viña Errázuriz
Capabilities
Key Visuals
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Solution

The concept “The Experts’ Choice” refers to Viña Errázuriz’s standing as a Chilean winery consistently acclaimed by the world’s wine’s experts. It also subtly refers to the Berlin Tasting, in which the Chadwicks (descendants of Maximiano Errázuriz) pitted some of their icon wines against Europe’s top First Growths—and triumphed.

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Key Visuals

The key visual takes cues from the world of blind wine tasting, revealing Viña Errázuriz’s brands as those worthy of mention at such events.
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The Experts’ Choice.

September 29, 2020

Taste The Select Life

Chile – 1865

Taste The Select Life

Challenge

1865, from Viña San Pedro de Tarapacá, is one of Chile’s most successful super-premium wine brands in South Korea. As a means to pay homage to the year in which the vineyard was founded, 1865 has a keen focus on creating the best possible product by using selected grapes from selected vineyards. The result is a premium range of wines that truly reflects the essence of a particular region, varietal or winemaking technique, reinforced by a slew of awards and accolades across key markets.

The brand came to DAf with a challenge: A campaign to communicate the wine’s philosophy and quality and resonate with their key target: An ambitious, stylish consumer who seeks recognition for their achievements, selects the best products they can, and delights in sharing them with others.
Client
VSPT Wine Group
Capabilities
Video

Key Visual

Campaign Toolkit
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Solution

DAf sought to mirror the lifestyle of the consumer behind 1865. Informed by the claim “Taste the select life,” we created an integrated campaign with an inviting tone that positioned 1865 as a brand known for selecting the best, and being recognized for doing so. The result was a clear call to action to consumers to see themselves within this “select” life.

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Brand Video

The brand video and key visual were conceived of for the South Korean market and adapted via clothing selection for use in the brand’s global market.

30” and 50” videos were made for use on the brand’s social media channels, particularly in their key market of South Korea.

Voice Over

Let me tell you about a certain group of people…
Who look for a wine that’s not made for awards…
yet has won some along the way.
That’s why those who prefer 1865 don’t just have good taste,
they have select taste.
It’s not a wine chosen for occasions,
the occasion is chosen for the wine,
Because those with exceptional taste,
Only select true masterpieces.
Taste the Select Life.
1865

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Key Visual

Clean, sharp and minimalist, the key visual uses horizontal panels and a select color palette to present both the product and the consumer.
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CAMPAIGN TOOLKIT

DAf created the 1865 campaign toolkit; including positioning, colors, typography and guidelines for graphic end-use.
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Taste the select life.

September 30, 2020

Unwrap Caramel

Chile – Eristoff

Unwrap Caramel

Challenge

Bacardi vodka brand Eristoff approached DAf for a key visual and tagline to launch their gold vodka to a university-student target in the Chilean market. Low in alcohol with a unique caramel flavor, the product was entirely different from other products in the flavored vodka categories.
Client
Bacardi
Capabilities
Key Visual

Social Media Content
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Solution

DAf worked on a strategy to enhance the brand’s uniquely sweet flavor, as unlike other vodka products, which are commonly floral and fresh, Eristoff Gold is temptingly sweet and strikingly candy-like.

Creative explorations worked to expand this intriguing candy world, infusing pop-art styles with caramel textures. Eventually, the design team focused on a deep swirling caramel pattern, creating a mesmerizing background for the key visual.

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Key Visual

The tagline further conveyed the vodka’s candy-allure, likening the bottle to a sweet treat: “Unwrap Caramel.”

The bottle itself was partly wrapped in a gold wrapping paper, further adding to the treat-like appeal of the product.
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Social Media Content

The sweet, rich concept was adapted to video capsules and images for the brand’s to-be-launched social media.
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Mouthwatering caramel…the ultimate treat.

September 29, 2020

A Pact With the Extraordinary

Chile – Diablo

A Pact With The Extraordinary

Challenge

When Casillero del Diablo wanted to release an exciting new red blend, they came to DAf for help creating a key visual, video and digital campaign.

The new wine, Diablo, sits outside the Casillero del Diablo family and capitalizes on the growing trend for consumers to experiment with less mainstream brands and blends and to search out more premium experiences.
Client
Viña Concha y Toro
Capabilities
Video

Digital Campaign

Website

Photo
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Solution

The new Diablo blend was to be more sophisticated for a younger consumer, more premium but less serious. DAf was tasked with developing the brand personality through a key visual, an impactful video and by managing its social media channels.

With a view to creating a unique and independent brand, DAf stepped away from traditional Casillero del Diablo branding to create a strong first-person video script focused on the devil himself.

VIDEO

In keeping with the idea of sophistication and experimentation, DAf created a charming devil enticing consumers to join him and try something new. The script only reveals who is speaking at the end, creating a sense of mystery.

This was then developed further through imagery and a video, using red soil which swirls into a red smoke, meaning the audience only sees silhouettes of the figures enjoying the product.
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Digital Campaign

For the digital campaign, DAf developed the Diablo website and created the brand personality online as well as managing the brand through social media channels, developing the hashtag #MakeThePact.
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KEY VISUAL

Key Visual

RESULT

Diablo launched in the Chilean, US, UK and European markets. DAf also heads up the social media channels for the brand, managing local agencies in each market.
The video was a hit with the client and went live ahead of the launch in Chile to great acclaim. The digital campaign has been particularly strong in creating excitement about the new product.
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PHOTOGRAPHY

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I am your darkest desires realised.

October 1, 2020

An Extraordinary Vintage

Chile – Viña Concha y Toro

An Extraordinary Vintage

Challenge

Following Chile’s ideal 2018 vintage, Concha y Toro wanted to celebrate the excellent quality of the wines yielded with a special campaign, “An Extraordinary Vintage.” They required an interactive experience aligned to their existing campaign to educate consumers about wine and the conditions that impact upon a vineyard throughout the seasons.

DAf’s challenge was to design an immersive digital experience. To do so we proposed an interactive website, a platform that would be educational while also conceptual and creative.
Client
Viña Concha y Toro
Capabilities
Video

Photography

Website
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Solution

Drawing from the design style and color palette used in the client’s existing campaign, DAf developed a whimsical world featuring The Sense Master, a fantastical character played by Concha y Toro’s real-life sommelier Massimo Leonori, who would guide users through their experience navigating the Extraordinary Vintage site.

Through a light-hearted, slightly magical style, The Sense Master Teaches consumers about the differences between the major red grape varieties and checked their knowledge with simple questions, encouraging them through the call to action “challenge your senses.”
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Website

Original material was filmed for the online platform and produced for desktop and mobile at challengeyoursensesnow.com
Launch Website
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User Experience Video

Photography

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WEBSITE CAPSULES

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Storyboard

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Challenge your senses now.

October 5, 2020