Social Media

We created a series of short videos for social media with the same upbeat tune, featuring a man and woman making choices in music, fashion and the like, and ending each with a shot of them sipping the wine, a splashy pour and a still of the wine bottle and an image that says 1865 Because you know.

Challenge

Santa Rita, a winery with over 150 years of history in Chile asked DAf to build a new website to showcase their Colección de Origen series which is based on the great endemic diversity of Chile. They wanted to create a website as a home for these five Ultra Premium and Icon wines, communicating their message in a way that is in keeping with luxury codes.

Challenge

For this latest version of this millennial-centered brand, Concha y Toro came to DAf to develop a message to speak directly to this cohort and bring them into the immersive world of the devil for their newest release, Diablo Crystal Sauvignon Blanc. Storytelling and imagery prevail in this campaign, to connect with the loyal, aspirational followers of this brand.

Video

This 3D animation video shows the Crystal Sauvignon Blanc bottle, with its signature devil’s visage breaking the surface of the water on a bed of a projecting crystals. We see the bottle rise out of the water, see it through the crystals as the crystals continue to rise out of the water, splashing drops of water all around. The voiceover ends with the phrase “Intensely Fresh, Powerfully Desired.”

Key Visual

The key visual shows the bottle on a bed of pale translucent turquoise crystals, appearing to have just broken the water’s surface, with water droplets spraying out to the sides and hints of refracting light and rainbows behind.

Challenge

The creation of a new sparkling wine is not enough. To catch a consumer’s eye, VSPT, with whom DAf has worked for many years, wanted something that would encapsulate the very core of Latin American culture, spirit and festiveness for its new Borgota-style sparkling wine.

Branding

Drawing from the movement and brightness of Latin American culture, we developed an identity for the three types of sparkling wine under the new classification of Borgota. We used the exuberance of nature and botanical themes, combined with the rhythm of this part of the world, to create an identity for these sparkling wines that are consistent with its personality and attractive to its younger audience who may be new to the experience of drinking sparkling wine, as a beverage for day-to-day celebrations.

Packaging Design

To make it stand out from the crowd, we approached the packaging of Ritmo with a three-pronged approach. The first consisted of a bespoke bottle, with a raised monogram seal on it with an interlaced R and O for the first and last letters of Ritmo, inside a larger circle with dots around it representing the bubbles.

The second prong, and the central pillar of the wine’s identity features a crewel-style embroidery called needle painting, using different Latin American botanical and natural motifs in blended, shaded colors. This style of embroidery is closely connected with Latin America, and the label art was stitched by a local Chilean artist to express the rhythmic, expressive Latin American culture imbued into this wine. The labels are printed with a 4-color process on cotton Cuvee Sable paper, with over-embossing and a glossy, textured finish to show the texture of the embroidery.

Lastly, foil capsules in diagonal stripes reflect the maritime joy of the South American coast, with the freshness of sandy beaches and palm trees, mixed with metallics that speak to luxury and the elegance of the sparkling wine. The foil caps reflect each bottle’s color palette and reinforce brand recognition.

Each of the three varieties has its own color palette shown in the embroidery we designed and the foil caps that coordinate with them. Rosé, Brut and Extra Brut each have their own treatment to suggest the flavors and sensations contained within.

Brand Book

We not only created the packaging for Ritmo, but also created a brandbook to establish the visual codes for the brand and launch materials.

Making Of

In the making of video local needlework artist Javiera Ballecey explains how needle painting—the Latin American style of embroidery—was used to illustrate the three Ritmo bottle labels to communicate rhythm, movement and elegance. The designer, Enzo Morales also explains how the use of the label together with the original bottle he designed transmits the dynamic, vibrant nature of that movement. They highlight DAf’s unique take on using an age-old artform to represent something new and refreshing.

See Branding Case Study

Challenge

Long time DAf client Concha y Toro asked us to build a brand strategy for their new Gran Reserva wine, launched for export in the second half of 2021 with a target audience of environmentally-conscious 30 to 45-year-olds. The main challenge is that the wine’s name, “Gran Reserva” also refers to a category of wine. Therefore, the campaign had to develop a brand concept to closely link the name Concha y Toro Gran Reserva with the essence of the brand, which is sustainability.

Brand Strategy

Knowing that for the target audience, protecting and preserving the environment is top of mind, we focused on the fact that Concha y Toro’s Gran Reserva wine comes from a great natural reserve, a place full of life where species live in harmony, showcasing how crafting wine and protecting the earth’s biodiversity and resources dovetail. To answer the question, “Why take action?” we chose the creative phrase “Because Life is Here.”

Storytelling

Today, with our feet planted firmly on these lands, we say
Just as our ancestors have said for millennia,
This is the land of life.
There is nothing more certain under the sun:
Ours is a Great Natural Reserve,
Home to everything that sings, stalks, flaps, forages.
To all that howls, burrows, climbs, buzzes, basks.
Everything that jumps, soars, splashes, chirps.
All that unfurls, buds, opens, reaches.
And home to what is poured; abundantly and generously.
Our Gran Reserva is full of life
Life here to thrive, here to be shared.
And it is our responsibility to hold this life tight.
To preserve it and allow it to flourish.
Gran Reserva. Because Life is Here.

Key Visuals

The key visuals focus on three species of wildlife that thrive near the vineyards in Ucúquer, which are the black-necked swan, a horned owl and the South American grey fox, each of them emblematic of Chile. Each image is presented as a double exposure, with both the species and within its outline, the vineyards visible. In front is the wine bottle, with its signature flying black-necked swan, and the words, “Because Life is Here.”

Point of Sale

We created a series of collars, sleeves and cards for point of sale, each of which has an element (neck/head and/or feathers) of the black-necked swan’s outline cut out.

Challenge

Long time DAf client Concha y Toro asked us to build a brand strategy for their new Gran Reserva wine, launched for export in the second half of 2021 with a target audience of environmentally-conscious 30 to 45-year-olds. The main challenge is that the wine’s name, “Gran Reserva” also refers to a category of wine. Therefore, the campaign had to develop a brand concept to closely link the name Concha y Toro Gran Reserva with the essence of the brand, which is sustainability.

Brand Strategy

Knowing that for the target audience, protecting and preserving the environment is top of mind, we focused on the fact that Concha y Toro’s Gran Reserva wine comes from a great natural reserve, a place full of life where species live in harmony, showcasing how crafting wine and protecting the earth’s biodiversity and resources dovetail. To answer the question, “Why take action?” we chose the creative phrase “Because Life is Here.”

Storytelling

Today, with our feet planted firmly on these lands, we say
Just as our ancestors have said for millennia,
This is the land of life.
There is nothing more certain under the sun:
Ours is a Great Natural Reserve,
Home to everything that sings, stalks, flaps, forages.
To all that howls, burrows, climbs, buzzes, basks.
Everything that jumps, soars, splashes, chirps.
All that unfurls, buds, opens, reaches.
And home to what is poured; abundantly and generously.
Our Gran Reserva is full of life
Life here to thrive, here to be shared.
And it is our responsibility to hold this life tight.
To preserve it and allow it to flourish.
Gran Reserva. Because Life is Here.

Key Visuals

The key visuals focus on three species of wildlife that thrive near the vineyards in Ucúquer, which are the black-necked swan, a horned owl and the South American grey fox, each of them emblematic of Chile. Each image is presented as a double exposure, with both the species and within its outline, the vineyards visible. In front is the wine bottle, with its signature flying black-necked swan, and the words, “Because Life is Here.”

Point of Sale

We created a series of collars, sleeves and cards for point of sale, each of which has an element (neck/head and/or feathers) of the black-necked swan’s outline cut out.

Challenge

VSPT, a client with whom DAF has a longstanding relationship saw in the rise of the pandemic, a change in the way people were drinking sparkling wine, shifting from infrequent big-name celebrations to everyday occasions. In that, they saw an opportunity to stake their claim in the sparkling market, which could put them on the map among other sparkling wines from different origins. The idea was for their wine to have its own sense of place, and be intimately linked to what we call latinidad, or expressive of the Latin culture.

Launch Video

To express the essence of Ritmo, we traveled to the walled, colonial city of Cartagena, Colombia to film scenes showing full expression of this sparkling wine as being perfect for casual get-togethers with friends. Revelers are seen stepping out of a taxi, in groups of friends, on the coast and at a DJ rooftop party. The bottles are also shown against a bubbling background of the wine itself.

Key Visuals

The key visuals show the condensation-covered bottles at the seaside, on large blocks of translucent ice with colorful tropical flowers and a, bright cloudy sky in the background.

Photography

We captured the essence of Ritmo as youthful, positive and celebratory, while being fresh and fun in a series of photos of people enjoying or carrying the bottle, as well as shots of the bottles and glasses on blocks of ice and with colorful flowers in the background

Challenge

To powerfully reposition their reinvented portfolio on the market in Chile, Montgras came to DAf with the tagline “Boldly Attractive Wines” and a challenge to distinguish their wines. They wanted language that was authentic, bold, and attractive, and the campaign had to dovetail with the tagline and create a space that was just for them.

Key Visuals

Each of the six wine lines (Day 1, De-Vine, Organic, Cuatro, 2, Antu) has its own key visual with a statement that either directly or indirectly refers to its departure from the industry advertising norms, featuring the bottle on a plain-colored background with large orange type. One key visual was also produced to represent the brand as a whole.

Challenge

Diablo is a conceptual brand that has set its sights on millennials, speaking to them directly, and pulling them into the world of the devil depicted on the wine’s label. DAf has previously worked with this offshoot of the Casillero del Diablo family of wines, and was challenged here to draw its target audience into its new Golden Chardonnay. As has been the case for this brand, we choose to emphasize storytelling and imagery over technical information to attract Diablo’s loyal, aspirational followers.

Brand Video

A deep male voice invites the public to lean in close to this wine, as gold flakes gravitate towards the bottle, adhering to it, as frost appears on the bottle’s neck. The gold flakes eventually blanket the bottle before blasting off of it, as the background music picks up and the devil’s visage is shown on the label. Gold flakes are conveyed past, controlled by the bottle.

Key Visual

Diablo’s Golden Chardonnay is magnetic, and the key visual shows a gold-flecked background and foreground, with an S-shaped swirl of gold flakes that are pulled towards the bottle, with the campaign claim, “A Pact With the Extraordinary” as well as the tagline, “A new wine to draw you in.”

Challenge

Our client Winebow, a US-based wine importer and distributor once again came to us seeking a creative way to keep the high-desire Fuji Whiskey—a Japanese-made whiskey that uses the more than a century-old takamine process—top of mind for its sales team.

Newsletters

In addition to being made using a traditional Japanese process, Fuji Whiskey is the distillery closest to its eponymous mountain, and uses the ultrasoft snowmelt water, filtered through the environment for 50 years before being used in the whiskey’s production. To bring these details to the fore, these 12 newsletters exhibit short texts that highlight the history, origin and characteristics of the whiskey, overlaid on artwork that incorporates sumi-e, Japanese scripts, and an airy, ethereal Japanese aesthetic that includes Mount Fuji and the Chureito pagoda from which it is often viewed.