Carlos I – Cocktails

Spain – Carlos I

Cocktails

Challenge

Carlos I, one of Spain’s most well-known brandies, continues to look inward to search for new ways to connect to brandy drinkers, especially the younger target. As one of the brand’s pillars is mixology, DAf was asked to create photography and capsules for use in social media to remind younger consumers of the versatility of Carlos I when it comes to cocktail hour.
Client
Grupo Osborne
Capabilities
Photography

RRSS Capsules
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Solution

DAf worked with mixologists to create a series of ten classic brandy cocktails. Our team worked with a premium though contemporary color palette, based on the composition of each cocktail. Photographed in studio using simple geometric props, block color boards and a copper-hued cocktail set as support, the bottle is front and center of all material.

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Photography

Each cocktail was photographed in studio, accompanied by the elements essential to create it.
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Capsules

DAf created 8” capsules of each cocktail, showing each in all its beauty, ready to be served.

The beauty of brandy.

May 4, 2021

Viña Del Pedregal – Four Chapters

Chile – Viña del Pedregal

Four Chapters

Challenge

Viña Del Pedregal came to DAf with a clear need: To create brand videos for their four wine ranges. The challenge was to establish an aesthetic that would unify the videos and converse across the board with the ranges’ different visual identities.
Client
Viña del Pedregal
Capabilities
Brand Videos

Photography
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Solution

The four ranges — Aves del Sur, Kidia, G7 and Carta Vieja — were filmed in a cinematographic style, employing the use of an opening credits feature typical of film and TV, through which to speak of the wines’ qualities.

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Brand Videos

Shot with robotic arms to allow for extreme precision when capturing details, DAf filmed each range in-studio alongside the elements that represented them: Aves del Sur, feathers of birds from Chile; Kidia, delicate orchids; G7, rings of wood in a nesting doll position; and Carta Vieja, sumptuous hand-written letters.

Photography

Each element represents the essence of its range: The feathers evoke the wines’ Chilean origin, while the orchids stand for the freshness and delicacy of the Kidia range. The rings of wood represent the family’s seven generations, and the letters, the wisdom passed down through written communication from father to child.
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Storyboard

With such a high degree of exactitude needed to film the videos, the pre-production process was very calculated. Highly accurate storyboards were created, to show what would be achieved during the shoot.
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Making Of

Supported by DAf worked with a highly-skilled team to capture each product and element in the studio.
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May 2, 2021

Eristoff – Live

Chile – Eristoff

Live

Challenge

When the pandemic hit, spirits marketing was forced to radically change. No longer could brands target university-aged party-goers at clubs or parties — they had to halt previous campaigns and identify how consumers could enjoy their product responsibly and safely, promoting Stay At Home COVID prevention measures.

Bacardí’s Eristoff vodka has a strong presence in live music — a pioneer of cool, hotly anticipated events. Yet all live events were abruptly canceled, forcing a distance between music lovers and musical creators. In that gap, DAf saw an opportunity for Eristoff to launch its Chilean social media platforms, ensuring the brand’s lasting relevance with its consumers through Eristoff Live, a series of virtual parties.
Client
Bacardi
Capabilities
Digital Activation
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Solution

Eristoff Live was launched as an online virtual festival in Chile, the first of its kind during the pandemic. Teaming up with the culture platform Galio CL, the brand amplified its audiences and connected to music lovers.

Eristoff’s freshly launched Instagram platform debuted as a cultural hub and talking point. The three separate festival events took place on Instagram Live, billing some of the hottest urban artists from Chile and Argentina. The event not only boosted brand image and assured Eristoff’s connection and relevance to its active virtual community, but also worked strategically to boost sales via delivery service Rappi.

Working with a team of 100+ influencers who promoted the events and gave out discount codes, Eristoff Promos were launched to deliver our consumers the must-have vodka to enjoy during the parties, while additional campaign content gave consumers ideas for fun mixers and cocktails.

Art Direction

The campaign launched with virtual flyers to proudly exhibit the party’s biggest names — from Ms. Nina to Cease, Tomasa del Real, and Princesa Alba. The brand’s name ERISTOFF LIVE framed each flyer, which was then animated with slick, edgy movements to enunciate the beat of one of our artist’s songs. Each version maintained the same design, ensuring reputability and consistency of the event, while shifting colors, signaling to Eristoff’s growing, buzzing community that the events were being added to, growing dynamically to meet the demand.
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Results

Over the course of the events, we had 42,000 views, reaching 11.7 million people, with 17.6 million impressions and 6.3 million unique accounts. We also grew Eristoff’s online community by 168%, to 2,369 followers on Instagram between May and August of 2020.

Eristoff not only supported local culture and music at a critical time for the industry but also promoted a safe and responsible way to party, pioneering new social norms during an unprecedented time.
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April 12, 2021

Bacio della Luna – Love, The Moon

Italy – Bacio Della Luna

Love, The Moon

Challenge

Groupe Schenk, one of Europe’s largest holdings in the industry, came to DAf to create assets for Bacio della Luna, a Prosecco from the north Italian region of Valdobbiandene. From the very old Prosecco Superiore Conegliano Valdobbiandene DOCG region, Bacio della Luna was a solidly performing brand that required a strategic re-think. We were asked to create brand pillars and brand territories, claim, brand book, key visual, brand video and social media capsules. The goal was to elevate Bacio della Luna through more cohesive communications able to connect the consumer experience to the sparkling wine’s DOCG.
Client
Groupe Schenk
Capabilities
Video

Key Visual

Social Media Content

Brand Book
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Solution

For this brand, the importance of the moon cannot be overstated, being present both in brand name and logo. Our team worked with the concept of a love letter written by the moon to the Glera grapes planted across the landscape of Valdobbiandene. Articulated by the claim “Love, The Moon,“ this world of enchantment provides ample material to explore infatuation between consumer and wine, as well as in lived moments.

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Brand Strategy

Studying the brand, history of Prosecco and its consumer perception, DAf developed three brand pillars: Origin (The Valdobbiandene region is a seal of quality inseparable from Prosecco); Moments (the fleeting “kiss from the moon“ parallels an invitation to live the day); Effervescence (joy, represented in the bubbles and in the consumer experience).

Working with the brand pillars, Nature and Art were identified as territories that invited the contemplation of beauty, connection and growth.
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Strategic Storytelling

I look down on you and am enchanted.
You melt the cool silver of my moon heart.
From up here in the sky you represent freedom,
The instant alchemy of nature and craftsmanship,
A fleeting moment when two objects meet and create another.
You are the spark of seduction, a flash of joy.
From the steep slopes of Valdobbiadene you shine.
Brighter than any of the stars that glitter around me.
I watch as you dance in my silver light,
And as I write to you, sealed with a kiss,
Your spark blazes brighter still, carrying you around the world,
A love letter from the vines of Valdobbiadene.
With the pop of a cork and the splash of Prosecco poured into a glass,
You light up every moment.
Love, the Moon.

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Key Visual

The key visual shows the bottle flanked by rows of Glera grapes lit up by sparkling light, with the region’s characteristic steep hills in the background. The moon lies above the bottle, brushing the horizon in the golden kiss represented by the evocative name Bacio della Luna.
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Brand Video

Inspired by codes from the brand communications of perfume, DAf developed a brand video intertwining nature, consumer and product.

Social Media Capsule

The brand video was edited to create capsules for social media, each one charged with depicting a single strategic focus area.

Brand Book

DAf developed the brand book for Bacio della Luna, incorporating brand pillars, brand territories, manifesto, storytelling, claim, moodfilm, key visuals for on and off-trade and brand elements including typography and style of photography.
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Love, The Moon.

March 15, 2021

Marques de Casa Concha – In Search of Noble Roots

Chile – Marques de Casa Concha

In Search of Noble Roots

Challenge

Marques de Casa Concha, one of Viña Concha y Toro’s most internationally-recognized brands, wished to create a campaign centered on Marcelo Papa, winemaker and Technical Director of Concha y Toro, who for years had been instrumental in seeking out the perfect harmony between place and variety, in order to create the brand’s portfolio of wines. The brand approached DAf to create this campaign, supported by a brand video, key visual, website design and social media content.
Client
Viña Concha y Toro
Capabilities
Video

Key Visual

Social Media Content
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Solution

The angle of “noble roots“ was chosen as a means to connect with both the brand name and the work undertaken by their winemaker. Connected by the claim “In Search of Noble Roots,“ three campaign pillars were identified, each of which touches on a specific element of Marcelo Papa’s investigations and talents. These were Education, the Vineyard and Gastronomy.

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Brand Video

The brand video presents and unpacks the 3 pillars: education, vineyard and gastronomy, and begins with close up visuals of the roots in the test pit, explaining in text Marcelo Papa’s great trajectory and importance in the world of Chilean wine. We see him engaging with the grapes, and the soil, and also studying books and maps as he talks about making wine with a certain level of depth, with a connection between the earth, variety and climate. Later, we see a variety of root vegetables, the winemaker in the test pit, and also pouring and tasting one of the brand’s wines.

Key Visuals

DAf’s team visited the brand’s vineyards to photography Marcelo Papa in the calicata, or test pit, showing the roots that are key in this campaign, supported by the claim “Marcelo Papa, In Search of Noble Roots.“

The claim “Dig Deeper“ was chosen for the consumer campaign, and used in the second Key Visual, released to the brand’s key markets in support of the consumer competition.
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Social Media Content

Based on the three campaign pillars, DAf’s team created photos to establish a look and feel for the brand’s social media channels. Adaptations, including vertical for social media, we also created from the main brand video, and include stills from the test pit with textures and roots, and some of Marcelo Papa taking notes in a notebook inside the test pit at a rustic wooden table, with tools of the trade such as a shovel, a curved blade and a magnifying glass on hand.
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Dig Deeper.

March 2, 2021

Anakena – Wine from Within

Australia – Anakena

Wine from Within

Challenge

Accolade wines, an Australian brand, approached DAf to put together a new tagline and creative claim, as well as new names for some of their wines, and also develop new packaging across the Anakena range. It was important to them to recognize both the terroir of their wine, which is Alto Cachapoal, in central Chile, and also the origin story of the birdman which is on their label, which comes from Easter Island. The brand itself is named for a beach on Rapa Nui (Easter Island).

Anakena sought to appeal to the millennial market, as an exciting option within New World wines with an origin story as captivating as that of the birdman, which is their icon. Their goal was to increase in global distribution to build the brand in the US, Canada, Latin America, Japan, Korea and China, and to relaunch in Europe.
Client
Accolade Wines
Capabilities
Key Visual

Packaging

Solution

Taking into account the volcanic origins of both the soils of Alto Cachapoal, and Easter Island itself, from which Anakena takes its name and birdman symbol, we seized on the powerful force and quality of volcanoes. The terroir of the wine comes to the forefront when we focus on the volcanic soil, and this squared with the brand’s desire to focus on the wine’s origin. Fiery, enriching lava became one of the secondary symbols of the wine, as we developed the tagline “Wines from Within“ as well as the campaign claim “Profound Wine Grown From Chile’s Volcanic Soils.“ We maintained the use of their iconic birdman symbol, taken from an annual ancient rite that took place between Easter Island and three nearby rocky islands, and respected their naming convention, using names from indigenous languages that connect consumers to the wine.

Key Visual

DAf produced two key visuals, both heavily volcanic in nature. The first features Anakena’s iconic Birdman figure, and the words “Wine from Within“ set against a backdrop that shows a vineyard and sky in tones of grey, followed by a transition to lava. Emblazoned on the lava, representing fiery magma, is another instance of the birdman figure. The second key visual consists of the magma-colored birdman burning through a surface of pahoehoe lava flow, which is smooth and ropy-looking, and has the same claim as above. Both have at the bottom the creative phrase “Profound Wine Grown From Chile’s Volcanic Soils.“
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Naming

When Accolade came to us, they had some names that were set in stone, and we took these as the basis to create names for other wines in several lines. We took into consideration the importance of recognizing the native lands and peoples of Chile, and developed names in accordance with these conventions, opting for short, two-syllable words that are simple to pronounce and convey attributes associated with the wine, using terms for light and community for example.

Packaging

All of the six new wine labels DAf developed have a jagged edge on the bottom symbolizing the contour of Andes against the sky, and Anakena’s terroir in Alto Cachapoal. Alwa, which means sunrise in Aymara is a bright textured gold foil, and Birdman, their Cabernet Sauvignon has symbols of rongorongo, ancient glyphs from Rapa Nui on a red label. Khana, which means light has a label that depicts a golden sunrise on gradient foil, while Nuna, which means soul or spirit, has a black-to-red gradient label has red strikes running through it. Ona, named for a people from Tierra del Fuego, has rustic stripes of alternating red and gold symbolizing the body paint they used. Finally, Tama, meaning group or community uses a stone background reminiscent of anthropomorphic, pre-Columbian carvings.

Profound Wine Grown From Chile’s Volcanic Soils

January 11, 2021

Wanderin’ Rogue

Australia – Pinnacle Liquor Group

Wanderin’ Rogue

Challenge

Pinnacle Liquor Group approached DAf with a quest to rebrand a Tennessee whiskey they sell in Australia, rethinking the brand, including searching for a new name and storytelling to better position the whiskey. They wanted to capture the history of Tennessee whiskey, and the unique process by which this particular whiskey is made to strongly appeal to its target market. Whiskey is a product with strong category cues and it was important to use these cues to make it clear to the consumer what the product would deliver, a Lincoln-process whiskey suitable for mixing with mixers and enjoyed by young to middle-aged singles and couples at casual get-togethers.
Client
Pinnacle Liquor Group
Capabilities
Brand Story

Packaging
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Solution

We took a deep dive into the processes of whiskey making, from sour corn mash to the Lincoln County process, which includes filtration using sugar maple charcoal. We studied the geography, topography and history of the state of Tennessee and were inspired by the idea of a mysterious, free-spirited travelers who might roam the state of Tennessee on foot or by train.

Brand Story

We created the mysterious but loveable character of the Wanderin’ Rogue to name the brand. We imagined him as a person who wandered the width of the state, crossing it from end to end over 452 miles, possibly on an old steam engine.

Storytelling

There’s a man known in the south
He found his home in Tennessee,
After traveling 452 miles
Through the state
Enjoyin’ being free
Here we have this drink
We call it
Wanderin’ Rogue
Of quality so strong
as an honor to the traveler
as he travels on

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Packaging

On the front of the bottle, the dark label on a square bottle for Wanderin’ Rogue closely follows the strong visual cues associated with the category, and lends support to the whiskey’s authenticity. At the very top of the label is the text “I’m a restless soul enjoyin’ being free.” Below that, a large typeset font was used for the name, written in off white with turquoise highlights and gold foil accents. The fonts used give a sense of historical presence, along with corner flourishes evocative of signs from the 1800s. There is a seal on the label with the letters WR surrounded by the words “Wanderin’ Rogue” and “Unique Bold Flavor,” and there is a train in homage to the state and protagonist and a barrel full of charcoal to evoke the process by which the whiskey is made. At the bottom of the label there is rectangle that says that the whiskey is made in small batches, along with the bottle volume, alcohol content and proprietor’s signature.

The back of the bottle has a cream-colored label with fewer details than the front, including flourishes and the train, and labeling required by Australia, where it will be sold, including volume, alcohol content and a warning against drinking during pregnancy.

The strip label that goes over the capsule is turquoise with black outlined white lettering reading “Tennessee Whiskey.”
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Wanderin’ Rogue

January 8, 2021

Montecillo – A Centennial Legacy, an Everlasting Name

Spain – Montecillo

A Centennial Legacy, an Everlasting Name

Challenge

Bodegas Montecillo, from Rioja, a region known for its energetic renovation of Spain’s super premium wine category, asked DAf to create a key visual to communicate the milestone of their 150th anniversary, elevate their winemaking credentials and highlight their key values: experience, authenticity, transcendence, commitment and innovation.
Client
Bodegas Montecillo
Capabilities
Key Visual

Social Media Content
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Solution

The concept of drawers was chosen to present the brand’s handmade approach to winemaking. Their contents illustrate the brand’s most important milestones, and elements that encapsulate Rioja’s winemaking and terroir.

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Key Visual

Bodegas Montecillo required a key visual that clearly presented their product, as well as communicated the brand’s history and key figures. Photographed in a studio setting, the drawers and placement of objects allude to the world of the artisan, and therefore, to the winemaker.
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Social Media Content

A variety of photographic assets were created for use on the brand’s social media.
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Making Of

The beautiful chest of drawers was carefully dressed in studio, ready to showcase Bodegas Montecillo’s history and wine. Video capsules and photography show the behind the scenes process.
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A centennial legacy, an everlasting name.

March 9, 2021

Bodegas Montecillo – The Pulse of Time

Spain – Bodegas Montecillo

The Pulse of Time

Challenge

Having reached the milestone of their 150th anniversary, Bodegas Montecillo required a new campaign to premiumize their brand and explain their winery’s background, without relying on overly traditional creative codes. DAf was approached to create the concept behind this campaign and communicate the authentic history and savoir-faire of Rioja’s third-oldest winery through a brand film, key visuals for the main SKUs and photography for social media.
Client
Bodegas Montecillo
Capabilities
Video

Key Visual

Photography
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Solution

150 years after their founding on the very same Rioja lands, one thing is clear to the team at Bodegas Montecillo: the passage of time is intimately connected to winemaking, both in terms of the growth of a winery and in terms of the creation and cellaring of each bottle. However, for Bodegas Montecillo, time’s passing is a cause for celebration rather than nostalgia. Through the claim “The Pulse of Time”, the winery shows how the beat of time inextricably connects the winery to its past and to its work, with optimism for the future.

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Brand Film

The video shows us luscious scenes of Rioja and featuring the brand’s Chief Winemaker, a beat builds throughout the brand film, beginning in a heartbeat and supported by the visual of a metronome, symbolizing the passing of time and work of the team.

Key Visual

Key Visuals highlighted the winery’s four main SKUs and their revitalized brand color. The metronome’s hand marks time, displaying the winery’s key dates in gold.
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Photography

We shot in studio and on location at the winery, developing a suite of assets that showed Bodegas Montecillo’s portfolio in a newer, more modern light, accompanied by geographic shapes, natural architecture and shadows.
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The Pulse of Time.

March 30, 2021

Project test – All modules

Country – Client Name

Just testing, big title goes here

Challenge

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Client
Client Name
Capabilities
One

Two

Three

Four
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Solution

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Script block title

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Curabitur nec tempus leo, eu facilisis metus. Morbi ut lobortis lacus, ac cursus odio. Duis vel elementum ex. Donec ut purus cursus, interdum tellus id, laoreet ante. Mauris ut ipsum a risus pharetra volutpat non sed lorem. Nam posuere nec velit sit amet congue. Nulla mollis tellus sollicitudin, eleifend neque vitae, varius mi. Nulla eu dapibus erat, vitae auctor tortor. In non nisl porta, placerat lacus a, gravida nisl. Donec in lacus maximus, rutrum massa eget, cursus erat.

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Key Visual
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August 11, 2020