Vinos de Jerez

Spain – Osborne

Vinos de Jerez

Challenge

Osborne is an ultra-premium Spanish sherry brand with roots stretching back to 1772 in El Puerto de Santa de María in Andalucía, part of Spain’s Sherry Triangle or Jerez-Xerès-Sherry D.O. Still in the hands of the same family after six generations, Osborne approached DAf to create a campaign that illustrated the value of their sherry in a way that was consistent their more than 200 years of history, yet still appealing to a modern consumer.
Client
Grupo Osborne
Capabilities
Video

Key Visual

Photography

Social Media
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Solution

Even more than in winemaking, the elaboration of sherry is a complex dance between excellent raw materials and the slow passage of time. Aged through a dynamic system employing criaderas (sherries of different ages) and soleras (the oldest sherries), the Master Distiller combines liquids of different ages to determine the final blend. In this way, the past is literally contained in each bottle.

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Video

DAf traveled to Santa de María to film on-site in the Osborne cellars, an extremely beautiful, evocative space where the sherries are blended and aged over sometimes great expanses of time.

We worked with the idea of time and the communication between different areas of the cellar in the creation of the final blend. Articulated through the claim “For the longer the silence the more there is to say,” the eternal echo of time—reverberating through the past, present, and in the aging process—is central to Osborne’s family history and the elaboration of their sherries.

Voice Over

I am active history
The steps of those who opened my doors
Mingle with the murmurs of the morning wind
Echoes that awaken my foundations
And reverberate in the wines I shelter
I was founded in 1772
With the determination to craft sherry wine
A dream that Thomas Osborne Mann had long envisioned
His voice resonates through seven generations
And his name is heard beyond these walls
The family has assembled a collection of extraordinary soleras
That beat to the rhythm of time
Each naturally turned to reveal the finest notes of sherry wine
Patience is an intrinsic part of my character
As it has allowed for this treasure to flourish
And tell a story of its own
Waiting to be shared for generations to come
Waiting for the right moment to be heard
“For the longer the silence the more there is to say,”

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Key Visual

The commitment of the Osborne family over six generations, and value of their family name in the sherry industry, cannot be underestimated. The current generations of the family alongside Osborne’s Master Blender feature prominently in the key visual and video. It is their skill and vision, after all, that make these ultra-premium sherries possible.
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Photography

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Social Media

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Making Of

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For the longer the silence, the more there is to say.

October 9, 2020

Made by man, desired by angels

Spain – Purgatori

Made by man, desired by angels

Challenge

Familia Torres came to DAf with a project to highlight Purgatori, one of their most spectacular vineyards in Catalonia, located in the Costers del Segre D.O. Here the land is arid and tough to work, requiring great patience and mastery required to yield grapes. Our challenge was to create a brand video to connect consumers to the estate’s real and fascinating history, while also capturing the unique geography of such an exceptional wine-growing location.
Client
Familia Torres
Capabilities
Brand Video

Key Visual
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Solution

Catalan for “Purgatory,” the wine is named after the story of Benedictine monks. During the 18th Century, they were sent to this isolated land as a punishment for not obeying their order’s rules. Part of their grueling manual work they undertook there was to produce wine to send back to their monastery. Drawing from this evocative story, DAf developed a brand video narrated by Miguel Torres Maczassek and Joan Francsec Farré, Purgatori estate manager. Both men have strong emotional and family connections to the land and their perspectives explore the historical and personal viewpoints that make this estate so memorable.

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Brand Video

These viewpoints were further reinforced through the director’s use of the camera, employing movements that sweep beside and around ancient stones, peer into corners and hidden paths, and finally reveal the discovery of the famous barrels found by the Torres family as they restored the estate’s historic monastic buildings.

Voice Over

Without a doubt, Purgatori is one of the most historical places I know.
In 1770, it belonged to Benedictine monks. Here, they cultivated vines, olives and wheat for their monastery. Found in the denomination of Costers del Segre, in the area of Les Garrigues, this is our family’s most continental vineyard in Catalan soil.

Here, the land is hostile, with cold winters and hot summers.
These extremes make the ideal conditions for growing Garnarcha y Cariñena grapes of great quality, allowing for organic, natural winemaking.

I was born in this house; I have a lot of memories here. My family and I have worked on these lands, I witnessed its neglect when the wine market was down, which was difficult for us all. But I have been lucky enough to see the vineyards thrive once again.

It’s a place with a special energy, standing here you feel a special connection to the earth. It was the reason I decided to revive its winemaking tradition.

When we set to work on the new winery, we were surprised to discover an old stone door that had been used by the Benedictine monks in the original bodega.

They called this place Purgatori.

It was said that monks who did not fulfill the demands of the order were sent here to purge their sins. The climate and the hard work were the price of their punishment.

The monks sent wine back to the monastery, but the barrels never arrived completely full. As the story goes, the wine was so great that it was desired by angels, and so they took some up to the heavens. Though, in reality it was the monks, wo couldn’t help but sample some of the wine themselves!

Sometimes, a place can make you feel the passage of time. You can feel its story by touching a rock. This, the Purgatori estate, is that place.
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Key Visual

DAf’s creatives developed Purgatori’s key visual based on the creative concept “Made by man, desired by angels,” a clear reflection of the brand’s storytelling. It was also important to take the wine’s premium quality into account, as well as the brand’s desire to appeal to wine consumers interested in products that fall into the medium-high to high price range.

With a heavy focus on brand awareness, the image of angels carrying a barrel of wine up to the heavens is a clear representation of the brand’s storytelling and a direct reflection of the bottle’s label. “Purgatori” heads up the key visual’s textual creativity, placing emphasis on brand awareness, with a short supporting phrase “Made by man, desired by angels” the prestigious endorsement of Torres is featured further down, closer to the bottom of the image.

Elegance is captured through neutral grey tones and glints of gold. The representation of the sky occupies more than three quarters of the key visual, emphasizing on the importance of the angels in the storytelling and reinforcing the idea that Purgatori is a premium wine, fit for the heavens.
Key Visual

Making Of

DAf filmed onsite at the Purgatori estate in the Costers del Segre D.O.
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Target

This campaign was created to appeal to an informed target with a high interest in the wine sector. Such consumers interact with a range of wine brands, both on and offline, and possess a knowledge about wine and the wine industry that is particularly advanced.
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Made by man, desired by angels.

October 14, 2020

The Patience of a seafaring jewel

Spain – Esplendor

The Patience of a seafaring jewel

Challenge

The Torres Family was about to launch its first traditional method wine, a small production of just 4000 cases to be sold at home and abroad, and needed a captivating, two-minute brand video to tell the story behind the wine’s creation.
Client
Bodega Torres
Capabilities
Video
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The Story

In the 18th Century, the English merchant, Daniel Vardon Kennett arrived by boat to Catalunya, married a Catalan and began a new winemaking adventure in the vineyards of Santa Margarida d’Agulladolç, Penedés. Inspired by Kennett’s adventure, Esplendor is an enchanting story that represents a Denomination of Origin; recognized in the industry as The Land of Sparklings. The history of the terroir and Vardon Kennett’s winemaking adventure story merge to create the core concept behind the brand video that DAf produced for the product’s launch.
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Brand Video

We created a brand video that would relate the story of Vardon Kennett in an inspiring way. We wanted to establish an emotional connection with the viewer while emphasizing the premium quality of this new product, which is why we chose to film all footage from scratch.

We filmed the material at sea in Chile, to represent Guernsey, and then travelled to Spain to film both the Penedés vineyards and the scenes in the cellars. We made use of natural and artificial lighting to build atmosphere and convey the idea of high quality winemaking. For example, we used backlighting to capture the detailed movements of the yeast fermenting in the bottle; a premium look for a premium wine.

The music was especially composed to generate feeling and harken back to the seafaring escapades of English merchants. We also incorporated the talents of our 3D specialists to create the shot of Vardon Kennett’s boat from under the water. This shot was included to convey the idea of being part of the ocean and, therefore, at one with the surroundings of this particular terroir.

Target

Local and international distributors, and wine consumers who visit the winery in Penedés.
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A sparkling adventure in Penedés, Spain.

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October 20, 2020

Corporate Film

Spain – Familia Torres

Corporate Film

Challenge

DAf was delighted when Familia Torres, a longstanding client, approached the agency to produce a new version of its corporate video. A video that would be shown to the 80,000 plus annual visitors to the Pacs del Penedès winery before they embark on their tour.

The challenge was clear: to reflect the modern day pillars of the brand and project an image of the prestigious winery that focuses on the earth, consumers and its ability to unite tradition with innovation.
Client
Bodega Torres
Capabilities
Video

Social Media Content
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Solution

We focused on the romantic but real connections between the vineyard and nature. Shooting in several locations in Spain, Chile and California we successfully brought to life the secret of Familia Torres: a deep connection with the land and an unrelenting passion for quality that transcends generations and traditions and embraces innovation.

Five generations of the family feature in the film and this intimate portrayal underscores the authenticity of Familia Torres approach.

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Result

The 14 minute videos – recorded using both Catalan and Spanish voiceovers – are available with subtitles in English, Mandarin, Russian, German and Japanese. They are now being shown in the brand’s visitor centres as well as being shared among sales team members, distributors and importers.
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Social Media

Twenty-second edits from the corporate film have been used to craft a series of 12 social media posts for Instagram, of which 4 will be published throughout the year.
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Making Of

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An unrelenting passion for quality that transcends generations.

October 20, 2020

A Label of Firsts

Spain – Protos 1927

A Label of Firsts

Challenge

Spanish wine brand, Protos, came to DAf in need of a brand video for its 1927 wine; a wine that until this very day bears the same exact label as used for its first vintage in 1927. The challenge was to create a video that would bring to light the significance of the wine’s historic packaging and solidify the brand’s core values.
Client
Bodega Protos
Capabilities
Video
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Brand Video

Our creatives began by exploring two of the brand’s core values in the early stages of video concept development: Protos’ vanguard spirit and the importance of origin. Since they produced their very first wine, Protos has demonstrated an unwavering belief in the terroir found in the Ribera del Duero and an uncontainable visionary character, reflective of its founders’ pioneering nature.

With this in mind, it seemed only logical to create a brand video that would present the 1927 label – a label that was used to package a wine made by a group of local pioneers – as a symbol of the Protos vanguard spirit and the brand’s innate desire to move Spanish wine forward.

Each element of the label represents a variety of firsts in Protos’ history… The first winery built by Protos in Ribera del Duero, the first great wine to be produced in the region, the first red and the irremovable stamp of the first place position that was awarded to the brand in the 1929 Barcelona International Exposition.
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The video is a series of extreme close-ups of each element on the label, accompanied by a very simple voiceover that narrates the story of a wine brand that always comes in first and which, among other things, was the first to believe in the Ribera del Duero region. We watch as the 1927 label is printed using an antique printing machine; a physical symbol for the brand’s very first achievements and a piece of history that Protos intends on preserving for many years to come.
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Target

Wine consumers across both national and international markets.

Spanish Version

The printed expression of a vanguard spirit

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October 20, 2020

An everyday Pleasure

Spain – Albali

An everyday Pleasure

Challenge

Félix Solís came to DAf in need of a creative update for the brand, Albali Reserva; a new brand image that would highlight the product’s strong visual presence. The challenge was to develop a premium key visual that would, at the same time, present the wine as an everyday pleasure.
Client
Felix Solis
Capabilities
Video

Key Visual

Photography
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Key Visual

The key visual needed to reflect the concept of everyday pleasures and present Albali Reserva as a versatile wine to accompany easy conversation. With this in mind, we created a key visual that depicted three friends, between 35 – 45 years of age, who meet after work in the living room of a city apartment. Modern furnishings, noble materials and wood details place the product in a premium setting, whilst evoking the warm, friendly, everyday atmosphere central to the creative concept.

The choice of location, resembling a cosmopolitan brick-walled loft in New York, places the brand in an international context and reflects its desire to begin positioning itself as a premium product across the globe and not just in the Spanish local market. Classic and traditional, we created a key visual that invites the consumer to enjoy the everyday pleasures of easy conversation in relaxed environments.

The wide frame of the camera helps to make the interior setting appear more spacious. Doors that open out onto a balcony can be seen in the background and the city lights firmly place the consumer in an urban context. Friendship and feeling are demonstrated in the friends’ facial and bodily expressions. We fully integrated the product’s look and feel into this new key visual by incorporating the colors found on the product’s label, conveying the idea that the relaxed environment depicted is quintessentially Albali Reserva.
Key Visual

TV Commercial

We also created a short 10 second video, which would be aired as a TV commercial in Spain. A simple narrative develops, depicting a group of friends dining together and enjoying a bottle of Albali Reserva in a warm, relaxed environment. The video respects the same color scheme and choice of location as the key visual, positioning Albali Reserva as a premium wine for the everyday pleasures of cosmopolitan, international wine consumers.

Target

Wine consumers, principally located in Spain, with the intention of expanding the campaign to the UK in the future.

Easy conversation, young and versatile.

PHOTOGRAPHY FOR DIGITAL

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October 22, 2020