A Creative Agency
For Wine & Spirits
PRESENTATION DEMO & DAF
Our differentiating values, born of our deep specialization.
MASTERY
This is how we apply the deep expertise we have gathered throughout our history, in particular in the category of wine and spirits. We pride ourselves on applying this knowledge and proficiency as we continuously expand to new horizons.
GLOBAL
THINKING
This is why we are experts in export campaigns, enriching the communication from producer countries with meaningful content that impacts specific markets around the globe with our brands' messages.
PREMIUMNESS
This is our standard. Regardless of the category or the price point, we ensure that a sense of excellence and our focus on quality and execution are reflected in everything we do.
We have three areas of development, each one aimed towards a different stage of the brand life cycle, from the brands inception to how it is communicated to the media.
BRANDING
Brand Strategy
Brand Design
Brandbook
Packaging Design
Naming for NPD
Portfolio Strategy
COMMUNICATION
Storytelling
Integrated Campaign
Key Visual & POS
Digital Strategy & Content
Social Media Management
Web
PRODUCTION
Video
Photography
Branded Content
3D Render
In the following slides we will present a selection of case studies that exemplify our way of thinking,
creativity and how we carry out production.
CASE
STUDIES
The Legend Dressed in White
After seeing the results for the campaign DAf created for their red wine with the fifth iteration of their Wine Legend Campaign, using the George Harrison song “Got My Mind Set On You,” the client wanted to apply the same song but a different look and feel to a campaign for their white wines.
The return of a legend
Having laid the groundwork to present the story of The Wine Legend in previous years, Casillero del Diablo was ready to chart a new path and focus on making an emotional connection between consumers and the legend. The question was how to do just that while respecting the story of previous campaigns and the brand itself.
A Taste of Untamed Nature
After modernizing the brand’s look, the Chilean winegrower’s association Wines of Chile was ready to take the next step in their rebranding process: creating a tagline for the brand overall and developing an international campaign to reposition Chilean wine and capture new consumers. Chilean wine has historically been known for its low price. Wines of Chile wanted to better communicate its quality, focusing on the people behind the wine and the commitment to sustainability to elevate the sense of premiumness. It was essential for the client that both the tagline and the campaign encompass the brand’s three pillars of audacity, innovation and sustainability.
