Viña San Pedro
DAf sought to mirror the lifestyle of the consumer behind 1865. Informed by the claim “Taste the select life,” we created an integrated campaign with an inviting tone that positioned 1865 as a brand known for selecting the best, and being recognized for doing so. The result was a clear call to action to consumers to see themselves within this “select” life.
Let me tell you about a certain group of people…
Who look for a wine that’s not made for awards…
yet has won some along the way.
That’s why those who prefer 1865 don’t just have good taste,
they have select taste.
It’s not a wine chosen for occasions,
the occasion is chosen for the wine,
Because those with exceptional taste,
Only select true masterpieces.
Taste the Select Life.