BECAUSE YOU KNOW

Challenge

For 1865, a premium fine wine consumed by a public with disposable income, the client asked us to help develop a brand differentiator, something that would really stick in the public’s mind, and at the same time, wanted a to use a tagline more associated with lifestyle and sharing, to replace their previous tagline of “The Select Life.”

Key Visuals

DAf created a set of key visuals featuring a man and woman both together and alone, with a sultry/mischievous glance towards the camera while the left side of the photo has vertical band of color with the wine bottle and the brand name.

Videos

We created a set of videos with upbeat piano, as the phrase “because you know” appears on screen, with the word “taste” as someone selects a vinyl record, “style” as either a man or woman (or a split screen of both) puts the finishing touches on their look and admires themself in the mirror and “details matter” as we see a couple sip wine in a formal setting with a chandelier behind them, and finally “1865” to build the complete phrase “because you know 1865” as wine is poured into a glass, and the final scene shows two wine glasses beside a bottle of their Cabernet Sauvignon. The videos feel youthful and have quick cuts between scenes and have texts in either English or Korean, depending on the market.

Social Media

We created a series of short videos for social media with the same upbeat tune, featuring a man and woman making choices in music, fashion and the like, and ending each with a shot of them sipping the wine, a splashy pour and a still of the wine bottle and an image that says 1865 Because you know.