Explore New Sensations
9 Lives
Video
Client Need
This immersive Chilean wine brand wanted to invite their Gen Z consumers to feel a part of the personality of each wine, speaking to elements of each of us that can be experienced through each wine.
DAf's Response
We constructed worlds for each of the 8 wines, creating environments to inspire consumers based on the wines. These range from intense music to a charged passionate scene with billowing curtains, an icy, celestial setting and so on. Each world is communicated through a brand video that DAf produced with the tagline “Explore New Sensations.”
Takeway
When working with a highly conceptual brand, you still need to ground the storytelling in tangible human sensations like movement, color palette, textures, body language and facial expressions.
