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9 Lives
Video
This immersive Chilean wine brand wanted to invite their Gen Z consumers to feel a part of the personality of each wine, speaking to elements of each of us that can be experienced through each wine.
We constructed worlds for each of the 8 wines, creating environments to inspire consumers based on the wines. These range from intense music to a charged passionate scene with billowing curtains, an icy, celestial setting and so on. Each world is communicated through a brand video that DAf produced with the tagline “Explore New Sensations.”
When working with a highly conceptual brand, you still need to ground the storytelling in tangible human sensations like movement, color palette, textures, body language and facial expressions.
Concha y Toro
SANTIAGO
Los Navegantes 1955 Santiago, Chile.
BARCELONA
Roger de Llúria 44 Barcelona, España.
