Client |
9 Lives |
Capabilities |
Videos |
Each of the 8 wines has a different name to encapsulate a trait, such as Zen, Delirious, Epic, Daring or Inspiring. For each of these, we created a scene that these Gen Z consumers can be inspired by, such as a man intensely inspired by the wine playing piano (Delirious, Cabernet Sauvignon), two women enjoying a refreshing glass of wine in a celestial setting, while the world turns to ice around them (Fierce, Sauvignon Blanc), or a charged passionate scene with a billowing red background (Apasionado, Red Blend).