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Marques de Casa Concha
Video, Key Visual
Marqués de Casa Concha needed a series of videos for its Brazilian market to share a selection of its wines and dishes that pair well with them and show the audience how they can elevate a given moment.
DAf took charge of production, organizing the shoot on location in the outskirts of Santiago. We filmed and photographed Felipe Bronze, a Michelin-starred Brazilian chef and television personality, and Chilean winemaker Marcelo Papa with each of the dishes and their corresponding wines, creating a sensation of relaxed luxury to connect with Marqués de Casa Concha’s audience.
Details are essential to set the tone. The country house setting immediately places the viewer in an environment that is at once casual and elegant, and the table settings and glassware continue this theme. Each video presents a specific moment, ranging from a major holiday like Easter to an at-home date night, connecting one of Marqués de Casa Concha’s elegant wines to the occasion. Winemaker Marcelo Papa shares insight into the chosen wine, while Chef Bronze suggests a dish that will pair well.
DAf styled and photographed 5 wine and food pairings as well as photographing portraits of the chef and winemaker. We used dark lighting to create a layer of mood and luxury.
DAf focused on details ranging from location to props and wardrobe in order to ensure the final product gives the audience the desired feeling, in this case one of relaxed luxury.
Root 1
SANTIAGO
Los Navegantes 1955 Santiago, Chile.
BARCELONA
Roger de Llúria 44 Barcelona, España.
