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Familia Torres
Key Visual & POS, Photography
Familia Torres, one of the world’s largest and most recognized wineries is a long-standing DAf client. They are very commited to sustainability, which, given the size of their winery has a large impact on the planet. The client wanted to communicate their long-term commitment to sustainability and develop a claim that could work for the coming years that represents everything that the family is doing to achieve it.
We focused on the legacy of the Torres Family, and their stewardship including lowering their carbon footprint, recovering old grape varieties and investing in organic winemaking. The key visual shows members of the 4th and 5th generations of the family in Familia Torres’ highest winery in Priorat, Spain overlooking a valley. The overlay features the claim “A family beyond sustainability“ and detail of the steps they are taking to be good stewards of the land. We also took individual photographs of the family members to be used on social media.
Often it is a strong legacy that drive us most strongly toward the future.
Ö-61 Wines
SANTIAGO
Los Navegantes 1955 Santiago, Chile.
BARCELONA
Roger de Llúria 44 Barcelona, España.
