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Diablo
Video, Key Visual
Given the success of long-time client Diablo’s family of wines under the campaign “Unleash the Extraordinary” they saw fit to grow the family, with the addition of Merlot, Rosé and Malbec wines. They came to DAf to continue this vein of storytelling and immersive visuals that we have been creating for the other wines in this line.
We investigated the territory and possible visuals for each of these wines and landed on shimmering, undulating silken fabrics in teal hues, edged with gold for the Velvet Merlot with the tagline Seductively Extraordinary. For the Luminous Rosé we chose a blooming chrysanthemum and the tagline: Feel the Light, Love the Feel, filming a brand video that shows the petals dancing across the bottle. For the Purple Malbec, we dove deep into the color, using a bursting crystalline amethyst geode to conceal and later reveal the wine, using the tagline: Dazzlingly Intense. Deeply Captivating. Each brand video shows the connection between the chosen imagery and the wine bottle and uses intense, pulsing music in addition to the voiceover. The key visuals center the bottle and cast light on it as it is surrounded by the element it is represented by, in each case: chrysanthemum, amethyst or teal.
Working with long-time clients allows us to expand a wine brand’s reach with striking visuals and memorable taglines as this line of wines grows with a hue for every occasion.
Viñamar
SANTIAGO
Los Navegantes 1955 Santiago, Chile.
BARCELONA
Roger de Llúria 44 Barcelona, España.
