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Protos
Video
Spanish wine brand Protos came to DAf in need of a brand video for its 1927 wine; a wine that still bears the same label used for its first vintage in 1927. The challenge was to create a video that would highlight the significance of the wine’s historic packaging and solidify the brand’s core values.
We explored two of the brand’s core values: Protos’ vanguard spirit and the importance of origin. Protos has always demonstrated an unwavering belief in the terroir found in the Ribera del Duero and a visionary character, reflective of its founders’ pioneering nature. The video presents close-ups of the 1927 label – a label that was used to package a wine made by a group of local pioneers – accompanied by a very simple voiceover to tell this story.
History and vision are not opposing forces, rather they are two parts of the same story.
Diablo
SANTIAGO
Los Navegantes 1955 Santiago, Chile.
BARCELONA
Roger de Llúria 44 Barcelona, España.
