A Legacy in Motion
La Celia
La Celia, the first winery in the Uco Valley and pioneer of Malbec in the region, is entering a new chapter with the launch of its updated packaging at the start of 2026. To accompany this evolution, the brand seeks to renew its claim and visual expression, reinforcing an emotional connection with sophisticated wine enthusiasts across key markets such as the UK, Canada, the US, and Brazil. This was the moment to discover the essence that defines La Celia and carry it into a new chapter.
A new expression rooted in La Celia's identity
In a category saturated with traditional narratives, today’s consumers - cultured, elegant, and detail-oriented - are drawn to brands with true authenticity, heritage, and a sense of place. La Celia needed a strategic and creative platform capable of elevating its history, exclusive geography, and legacy of excellence into a contemporary, emotionally resonant message expressed through a compelling new KV.
A strategic and creative platform built to elevate its story
Reshaping La Celia's unique heritage into a modern storytelling framework
DAf approached this challenge by reshaping La Celia’s unique heritage into a modern storytelling framework centered on emotional depth, authenticity, and place. We built the narrative around the brand’s strongest assets. Its pioneering spirit, its reputation for excellence, and its emblematic connection to the land through the horse and earth-toned palette meant we could differentiate La Celia through a contemporary expression of its origins.
Understanding that consumers seek meaning beyond labels, we crafted a brand claim and storytelling concept that celebrates La Celia as a living legacy: a winery shaped by its origins in Paraje Altamira, La Consulta, and Eugenio Bustos, and refined through decades of passion for Malbec.
