A new place for a new beer

DAf's Response

We created lifestyle photography showing the fresh allure of a beer meant to be consumed in outside spaces like parks and terraces. It’s a young beer with a hipster feel, as befits a brand with a bewinged steampunk dog as its logo. We captured this in luminous, outdoor settings with a limited colorway, and showed people carrying the beer to their destination and pairing it with pizza. We also created a new landing page for the new beer, using CSS animation and scrollytelling, in keeping with the modernity of the beer.

Takeway

Freshness is key.