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Concha y Toro
Key Visual, Video
Timeless legacies are meant to be continued. With that in mind, it's no surprise that, nestled snugly in the heart of Pirque, comes the latest addition to Concha y Toro. In a space where wine, culture, and sensory exploration converge, the new Centro del Vino brings to life the brand’s three pillars: excellence, sustainability, and innovation. To showcase the Wine Center, Concha y Toro reached out to DAf, seeking a campaign that would capture both the brand’s essence and the importance of the new center in strengthening their brand image. More than just a showcase, the story became a creative expression of the center’s bold vision- a tribute to Concha y Toro’s enduring legacy, its spirit of innovation, and its unwavering commitment to honoring tradition while embracing the future.
With its historic cellars to immersive sensory experiences, this new location sets out to capture the essence of Concha y Toro and tell the story of its role at the center of Chile’s wine industry. To express the spirit of this new chapter, DAf developed visuals along with a video rooted in contrast: the grounded heritage of Concha y Toro meeting the boldness of modernity shown through immersive qualities. Filming in Pirque, we captured both the elegance of the center’s architecture and design as well as the intimate experiences it enables- from curated tastings to moments of quiet reflection. Our video is dynamic yet refined, providing a taste of what’s in store for visitors: fast-paced scenes portray the center’s construction and craftsmanship which then transition into warm, atmospheric shots of wine rituals and art installations, alongside sensorial experiences in action. Through these elements, we crafted a piece that positions the Wine Center not only as a destination, but as a symbol- a place where past, present, and future coexist. It invites the world to see Concha y Toro as a visionary; open, and deeply connected to its roots.
This new Wine Center is more than a physical space- it is a milestone in Concha y Toro’s legacy. It stands as a bold statement of where the brand has been and where it’s headed, uniting innovation with heritage, and offering visitors an immersive experience into the heart of Chilean winemaking. With this campaign, we invite you all to take part in that journey- to be part of the vanguard, embark on the voyage, and watch the vision unfold.
Diablo
SANTIAGO
Los Navegantes 1955 Santiago, Chile.
BARCELONA
Roger de Llúria 44 Barcelona, España.
