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Viñalba
Video, Photography
This Argentina-based wine range came to DAf looking to change its positioning, tone of voice and USP via a brand film that would work across multiple markets.
We used foundational storytelling to weave the true tale of Viñalba’s winemakers into a rich film that features a love story between the winemakers who turned that connection into a new beginning. But deeper than that, we wove together the ideas of chemistry and destiny that created the relationship, and the wine, which brings people together.
Implementing foundational storytelling allows us to use the brand’s own origin story to craft its message.
Root 1
SANTIAGO
Los Navegantes 1955 Santiago, Chile.
BARCELONA
Roger de Llúria 44 Barcelona, España.
