Argentina – Viñalba

A Touch of Chemistry

Challenge

Viñalba is an Argentinian-based wine range and the result of a collaboration between Bodega Fabre and UK producer and importer, Buckingham Schenk. The brand wanted to change its positioning, tone of voice and USP through the use of a brand film that could work across multiple markets.
Client
Bodega Fabre & Buckingham Schenk
Capabilities
Brand Film

Photography
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Solution

Upon hearing the story of Viñalba’s winemakers, we transformed this true tale into a rich territory for the brand to explore. Its story is that of the great love stories. Two people who fell for each other, and turned that connection into a new beginning. Into a great winery. Based upon this, we took the idea of chemistry, and created a storytelling that explained the origin of the wine itself, and showed the audience how Viñalba is perfectly positioned to bring people together.

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Brand Video

Set around a moment of attraction, we created a brand video that tells the story of the winery while placing the wine at the center of the movement.

Photography

We developed a photographic style for Viñalba that reflected the romantic story at the heart of the winery, and the high quality of their wines. This new style ushered in more light and contrast whilst placing the wine in a more lifestyle-focused space.
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Social Media

We created different versions of the brand film to work across social media. Each version was created around a different strategic need, with a focus on either human connection, product or origin.

A Touch of Chemistry. Crafted by Destiny.