A Touch of Chemistry

Viñalba

Photography,
Video

Image
Client Need

This Argentina-based wine range came to DAf looking to change its positioning, tone of voice and USP via a brand film that would work across multiple markets.

DAf's Response

We used foundational storytelling to weave the true tale of Viñalba’s winemakers into a rich film that features a love story between the winemakers who turned that connection into a new beginning. But deeper than that, we wove together the ideas of chemistry and destiny that created the relationship, and the wine, which brings people together.

Takeway

Implementing foundational storytelling allows us to use the brand’s own origin story to craft its message.

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