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Eristoff
Video, Key Visual & POS, Social Media Management
This mid-pandemic era campaign by Eristoff, a vodka by Bacardi which is aimed at university-aged consumers, was for a range of four flavored vodkas, each inspired by a particular urban cultural style. The client came to DAf to find a unique territory for Eristoff to build upon, for the launch of Urban Limited Edition and to raise consumer awareness.
In an earlier campaign DAf had done for the client, we launched Eristoff Live, an online festival of trap and reggaeton music via Instagram Live. Here we proposed that the brand continue in this vein, coupling four artists with the four bottles in the range and filming short music video-inspired clips with each. Together with the claim “Este Invierno, el Lobo Cambia de Piel” (a reference to the wolf that represents the brand changing its coat), which dovetails with change of packaging, there was a three-part launch: the range launch, short music videos and finally, live performances on IGTV with cross-posting by the artists. DAf created a variety of pieces in different formats for social media, including posts, capsules and stories, using color palettes to coordinate with the bottles as well as lighting and smoke effects that would be immediately recognizable to fans of reggaeton and trap.
Connect with the consumer on the platforms they use with the language and visuals that speak to them.
Alpaca
SANTIAGO
Los Navegantes 1955 Santiago, Chile.
BARCELONA
Roger de Llúria 44 Barcelona, España.
