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João Portugal Ramos
Key Visual, Storytelling, Brand Book, Packaging Design, Web
Portuguese winery João Portugal Ramos came to DAf to build a campaign for a red blend aimed at Gen X in the US. Their biggest barrier was the target market’s lack of knowledge about Portugal.
We looked at multiple angles of what both distinguishes Portugal and would also appeal to the target market and landed on Lisbon’s nexus for spy activity in WWII. DAf built a rich conceptual world surrounding this, including attractive packaging and applications for web and social media. On the website itself, we included a “retina scan” graphic, a secret code to crack and stories of real spies to continue deepening the historical context and creating the Spyland world.
History and intrigue pair perfectly for wine storytelling.
Casillero del Diablo
SANTIAGO
Los Navegantes 1955 Santiago, Chile.
BARCELONA
Roger de Llúria 44 Barcelona, España.
