Concha y Toro – An extraordinary vintage
CONCHA Y TORO
An Extraordinary Vintage
Following Chile’s ideal 2018 vintage, Concha y Toro wanted to celebrate the excellent quality of the wines yielded with a special campaign, “An Extraordinary Vintage”. They required an interactive experience aligned to their existing campaign to educate consumers about wine and the conditions that impact upon a vineyard throughout the seasons.
DAf’s challenge was to design an immersive digital experience. To do so we proposed an interactive website, a platform that would be educational while also conceptual and creative.
Drawing from the design style and color palette used in the client’s existing campaign, DAf developed a whimsical world featuring The Sense Master, a fantastical character played by Concha y Toro’s real-life sommelier Massimo Leonori, who would guide users through their experience navigating the Extraordinary Vintage site.
Through a light-hearted, slightly magical style, The Sense Master taught consumers about the differences between the major red grape varieties and checked their knowledge with simple questions, encouraging them through the call to action “challenge your senses”.
Original material was filmed for the online platform and produced for desktop and mobile at challengeyoursensesnow.com