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Eristoff
Key Visual
Bacardi came to DAf to amp up its presence in Chile’s local spirit market with Eristoff, a vodka consumed by university-aged people. Despite good sales, they felt pisco and whiskey were moving in on their market, and they wanted to stake a claim to ensure their continuing success.
Capitalizing on the word -OFF which ends their brand name, DAf developed a post-pandemic-friendly claim that speaks of going offline, turning off work and other responsibilities, all while turning on the nightlife. The campaign had a hefty out of home presence, on billboards and in the metro on bus shelters.
Invigorate a brand’s presence by turning its own brand name into something new.
Casillero del Diablo
SANTIAGO
Los Navegantes 1955 Santiago, Chile.
BARCELONA
Roger de Llúria 44 Barcelona, España.
