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Casillero del Diablo
Web, Video, Key Visual
The Chilean wine brand Casillero del Diablo has a legendary partnership with Manchester United and holds an annual contest where participants can travel to England and play at Old Trafford. In 2021 they were forced to go online, and they needed to come back with a giant splash for 2022. They appealed to DAf this year to make it especially impactful.
In thinking of what we already know about these fans and their relationship to Manchester United, we landed on the theme of being the 12th player to really bring participants into the experience. We went beyond traditional activations, anchoring the campaign to an immersive, multilayer bespoke website, and built an integrated campaign with key visuals and a video with the tagline “Are You The 12th Player?”
Energy, thrill and tradition can be encapsulated into a single, hard-hitting tagline.
Root 1
SANTIAGO
Los Navegantes 1955 Santiago, Chile.
BARCELONA
Roger de Llúria 44 Barcelona, España.
