Chile – B-Liv

Live Complete

Challenge

VSPT needed a campaign for their new sustainable, organic wine brand. However, it didn’t want to communicate simply its RTBs by preaching to its target. Instead, the brand aspired to referring integrate themselves as part of the consumer’s lifestyle. Working with the focus of a wine that is “good for me, good for the planet”, DAf created a concept and storytelling.
Client
Viña San Pedro Tarapacá
Capabilities
Brand Video

Key Visual

Social Media Content

Photography
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Solution

The consumer is already looking for sustainable choices to shape their lifestyle; they buy organic fruit, wear thrift store clothes—but what about their wine? The campaign presents B-Liv as the missing part of the consumer’s cycle, the go-to wine for sustainable, healthy living. The tagline “Live Complete” conveys this message of completing the cycle, with a brand video that uses a circular concept as a central motif to living well while doing well by the planet.

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Brand Video

In-studio, the bottle was filmed on a large rotating stage, allowing DAf to film it in a circular motion from different angles. The stage was equipped with dark moss-like plants, as if positioned on a table that had since been taken over by nature. The shots of the bottle cut to lifestyle shots that celebrate wellness and sustainable living, to communicate the celebration of life, renewal, and uplift the benefits of a conscious wine and a conscious lifestyle.

Key Visual

Key Visual
Key Visual

Social Media Content & Photography

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Full Width Pic
Full Width Pic
Full Width Pic
Full Width Pic

Live Complete.