Client |
Viña San Pedro Tarapacá |
Capabilities |
Brand Video |
The consumer is already looking for sustainable choices to shape their lifestyle; they buy organic fruit, wear thrift store clothes—but what about their wine? The campaign presents B-Liv as the missing part of the consumer’s cycle, the go-to wine for sustainable, healthy living. The tagline “Live Complete” conveys this message of completing the cycle, with a brand video that uses a circular concept as a central motif to living well while doing right by the planet.