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1865
Video, Key Visual & POS, Social Media Management
For premium fine wine 1865, the client requested that we develop a “sticky” brand differentiator using the tagline “Because you know” that worked in English and Korean-speaking markets.
To attract more female consumers, as well as appeal to multiple markets, including Korea, we developed assets that link the wine to the concept of making the best choices across the board, from music to fashion to golf and, of course, wine.
Catchy beats, a reduced color palette and relatable instances draw in the consumer.
Concha y Toro
SANTIAGO
Los Navegantes 1955 Santiago, Chile.
BARCELONA
Roger de Llúria 44 Barcelona, España.
