Because You Know

1865

Video,
Key Visual,
Social Media Management

Image
Client Need

For premium fine wine 1865, the client requested that we develop a “sticky” brand differentiator using the tagline “Because you know” that worked in English and Korean-speaking markets.

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  • DAf's Response

    To attract more female consumers, as well as appeal to multiple markets, including Korea, we developed assets that link the wine to the concept of making the best choices across the board, from music to fashion to golf and, of course, wine.

    Takeway

    Catchy beats, a reduced color palette and relatable instances draw in the consumer.

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