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Osborne
Video, Key Visual, Photography
Top Spanish brandy Carlos I once again turned to DAf’s expertise in spirits to bring its special edition Legacy Collection to life. This launch will include three special brandies, each an “enological jewel” represented by its own color. DAf was asked to create videos, key visuals and photographs for this campaign, to position the Legacy Collection as a unique, super premium product within the Carlos I brand.
For this limited edition designed for collectors, we focused on sharing quality and craftsmanship. We developed the claim “A gem polished by legacy” based on the fact that this brandy was created using centuries-old casks and artisanal techniques. The client trusted DAf and took the risk of working with an innovative technique and sensorial feel for the CGI videos despite the traditional nature of the luxury brandy category. The videos, key visuals and studio photos feature 3D elements and a focus on the bottle itself, incorporating its blue-green color into the background, with details that highlight the premium nature of the product. Finally, we photographed Master Blender Marcos Alguacil in the bodega, sharing how he carefully crafts each brandy using his years of experience.
It is not only the product that counts; the people behind it and the packaging are supremely important elements that can provide the basis of a compelling campaign.
Alpaca
SANTIAGO
Los Navegantes 1955 Santiago, Chile.
BARCELONA
Roger de Llúria 44 Barcelona, España.
