Created by Osborne’s Master Blender, Ignacio Lozano, the anniversary edition blends brandy from the cellar’s oldest soleras and holandas along with the history and expertise of his predecessors. In addition, for the first time in the brand’s history, two of the century-old butts from Carlos I’s founding solera were also emptied, resulting in a brandy truly impossible to recreate.
With its mounted knight icon, the Carlos I’s limited edition packaging can be seen as a contemporary interpretation of the armor used by 16th Century knights.
Alongside the claim “The spirit of conquest”, we developed brand storytelling based on the strength and beauty of the knight’s horse to communicate the conquest of history, time and knowledge behind Carlos I’s limited edition brandy.
It takes time to create something remarkable.
Triumph is the result of unceasing endeavor.
Only with time does a king become a conqueror,
His spirited stallion a trusty steed.
Born of butts steeped in history,
And aged to perfection
It is with this patience that a craftsman becomes a master,
Signing his name to a blend that unites knowledge and heritage.
All to create a brandy that conquers the passage of time.
The legacy of 130 years of history.
Carlos I. The spirit of conquest.