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Casillero del Diablo
Video, Key Visual, Photography, Point of Sale
Casillero del Diablo came to DAf to help develop a new line designed to appeal to Generation Z consumers new to wine. It needed to be a fun, entry-level product with a clear connection to the quality of Casillero del Diablo. The client had an initial idea and needed our assistance to create multiple visual elements.
DAf drew from the colorful celebration of carnaval to create the masks that give personality to each of the four SKUs. These masks also bring in the character of the Devil, connecting with the Casillero del Diablo brand. We created key visuals featuring the masks and their corresponding bottles, produced a video and designed POS assets.
Delving deep into a brand’s underlying concept allows us to find a basis for rich visuals that differentiate the product.
Firetree Family Vineyards
SANTIAGO
Los Navegantes 1955 Santiago, Chile.
BARCELONA
Roger de Llúria 44 Barcelona, España.
