Chile – Colección de Origen

Website

Challenge

Santa Rita, a winery with over 150 years of history in Chile asked DAf to build a new website to showcase their Colección de Origen series which is based on the great endemic diversity of Chile. They wanted to create a website as a home for these five Ultra Premium and Icon wines, communicating their message in a way that is in keeping with luxury codes.
Client
Santa Rita
Capabilities
Website
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Solution

We programmed a visually seamless website, that erases the line between mobile and desktop, with the site functioning almost 100% the same on both platforms. The website is also light on text, prioritizing visual space, and using a more editorial style, using pull quotes to highlight texts and attract the reader’s eye. Many wine websites that seek to communicate large swaths of communication require the visitor to scroll through information they may not need or want, whereas on this website, we created a grid that scrolls vertically and horizontally to communicate a decade worth of vintages of multiple wines and the scores they have been given by wine experts in an economical space, with minimal scrolling, or users can quickly pass it by if they do not require that information or have already seen it.

The website is also very easy to navigate, in that from any part of the website users can visit any other part of the website without using a back button.

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Colección de Origen – Website