An Extraordinary Vintage

Challenge

Following Chile’s ideal 2018 vintage, Concha y Toro wanted to celebrate the excellent quality of the wines yielded with a special campaign, “An Extraordinary Vintage.” They required an interactive experience aligned to their existing campaign to educate consumers about wine and the conditions that impact upon a vineyard throughout the seasons.

DAf’s challenge was to design an immersive digital experience. To do so we proposed an interactive website, a platform that would be educational while also conceptual and creative.

Client	Viña Concha y Toro

Capabilities	Video Photography Website

Solution

Drawing from the design style and color palette used in the client’s existing campaign, DAf developed a whimsical world featuring The Sense Master, a fantastical character played by Concha y Toro’s real-life sommelier Massimo Leonori, who would guide users through their experience navigating the Extraordinary Vintage site.