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Concha y Toro
Key Visual, Brand Strategy, Storytelling, Point of Sale
Long time DAf client Concha y Toro asked us to build a brand strategy for their new Gran Reserva wine, launched for export in the second half of 2021 with a target audience of environmentally-conscious 30 to 45-year-olds. The campaign had to develop a brand concept to closely link the name Concha y Toro Gran Reserva with the essence of the brand, which is sustainability.
To pique the interest of target consumers, and in tandem with the brand’s position of “nature first,” we put the concept of preservation of nature at the forefront of this campaign, encouraging consumers to enjoy the wine, while being confident that their choice also gives back to nature. Visually, we focused on species that thrive in and near the brand’s Ucúquer Vineyard (near Rapel) as the embodiment of sustainability.
Attention to detail is the key to ensuring a simple image speaks volumes.
Diablo
SANTIAGO
Los Navegantes 1955 Santiago, Chile.
BARCELONA
Roger de Llúria 44 Barcelona, España.
