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Diablo
Video, Key Visual
Diablo’s Dark Red wine is a dark and mysterious blend of flavors and sensations so, to help communicate this in their advertising, the brand turned to DAf. They requested something that would communicate the wine’s complexity and layers of seductive notes.
In keeping with the brand’s request, we conceived “Infinite Layers, Darkly Delicious”, a phrase highlighting the wine’s blend of delectable flavors and dark intensity. To further this image we created a video of a simple black bottle, immersed in various shades of darkly-colored wax-like substance. It ondulates, engulfing the bottle and gradually forming the elegant and tell-tale details of Diablo’s well-known packaging before finally emerging as the fully- formed product. The effect is both seductive and mysterious as Dark Red is displayed in shocking contrast to a red background, an image likewise captured in our key visuals. It calls out to viewers to delve deeper into mystery, to reach out and try the blend.
Creating an image both dark and captivating.
Castillo de Molina
SANTIAGO
Los Navegantes 1955 Santiago, Chile.
BARCELONA
Roger de Llúria 44 Barcelona, España.
