Chile – Diablo

Crystal Sauvignon Blanc

Challenge

For this latest version of this millennial-centered brand, Concha y Toro came to DAf to develop a message to speak directly to this cohort and bring them into the immersive world of the devil for their newest release, Diablo Crystal Sauvignon Blanc. Storytelling and imagery prevail in this campaign, to connect with the loyal, aspirational followers of this brand.
Client
Diablo
Capabilities
Video

Key Visual
Full Width Pic

Solution

In keeping with the multiple disparate themes that typify each of Diablo’s multiple varietals, we focused on the word crystal that defines this release. Rather than a sparse and elegant interpretation of crystal, as in a glass, we focused on the minerals and energy that produce crystals, and the appearance of the wine as part of a naturally-occurring aggregate of crystals.

Full Width Pic
Full Width Pic

Video

This 3D animation video shows the Crystal Sauvignon Blanc bottle, with its signature devil’s visage breaking the surface of the water on a bed of a projecting crystals. We see the bottle rise out of the water, see it through the crystals as the crystals continue to rise out of the water, splashing drops of water all around. The voiceover ends with the phrase “Intensely Fresh, Powerfully Desired.”

Key Visual

The key visual shows the bottle on a bed of pale translucent turquoise crystals, appearing to have just broken the water’s surface, with water droplets spraying out to the sides and hints of refracting light and rainbows behind.
Key Visual
Key Visual

Intensely Fresh, Powerfully Desired.