Client |
Viña Concha y Toro |
Capabilities |
Video |
The new Diablo blend was to be more sophisticated for a younger consumer, more premium but less serious. DAf was tasked with developing the brand personality through a key visual, an impactful video and by managing its social media channels.
With a view to creating a unique and independent brand, DAf stepped away from traditional Casillero del Diablo branding to create a strong first-person video script focused on the devil himself.