Spain – Doble·V

Vivir al Doble

Challenge

When Osborne added the whisky Doble·V to their portfolio, they were faced with the challenge of relaunching the brand to capture a younger, more relaxed consumer relatively new to whisky, without alienating their current target. DAf was approached to create a range of assets to reposition the brand, including brand manifesto and claim, packaging design, key visuals, social media content and brand book.
Client
Osborne
Capabilities
Packaging

Key Visual

Social Media Content

Brand Book
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Solution

Given our challenge to attract consumers more likely to choose Vermouth, Aperol or white wine, it was important to develop fresh, attractive pieces where the liquid was the star. DAf drew from the Doble·V’s distinctive warm red tones and the icon of the “W” to create an attitude-forward world with the consumer at the forefront, without details of the whisky’s history, distillation process or background. Key in all materials was the free, unencumbered, highly sociable attitude of the consumer, here to live life intensely.

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Packaging Design

We updated Doble·V’s packaging to present a cleaner, more modern design featuring the iconized “W”.
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Key Visuals

The idea of “doble” (double) as taken from the brand name was used to create a key visual, divided in two to show our consumer living life to the fullest, both in the brand world and the real world.
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Key Visual

Social Media Photography

We shot in-studio to capture our consumers’ authenticity and happiness; along with the perfect serves: typical Spanish aperitivos that pair beautifully with the whisky.
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Brand Book

DAf developed and designed the brand book for Doble·V, including the brand concept, guidelines and actions to present the refreshed product to market.
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Vivir al Doble.